“Content is anything you put out into the world from your business.” —Tracy Smith
Writing is an art. When you don’t have time to work on the written content in your business, it’s
time to hire a copywriter — so you can focus on what you do best! Copywriters curate the content your business needs to tell your story — across email lists, brand strategy, social media and more — to strategically reach and build lasting relationships with your dream clients. Joining me on this episode of StrategizeYour Business Online is copywriter and founder of Kitchen Table CEOs, Tracy Smith. Fusing her talents with her passion for supporting entrepreneurs, Kitchen Table CEOs is a community of content writers working their side hustle or small business around other commitments from home — around the kitchen table! If hiring help isn’t possible at this stage in your journey, Tracy shares her top tips and mistakes to avoid, to help craft your content like a pro and tell your story (strategically)! (Make sure you listen until the end of the podcast for 50% off her signature course, Content Unleashed!) Ready to tell your story? Press play! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Kitchen Table CEOs: www.kitchentableceos.com Content Unleashed (use code Dee50 for 50% off): www.kitchentableceos.com/course Kitchen Table CEOs on Instagram: www.instagram.com/kitchentableceos Kitchen Table CEOs on Facebook: www.facebook.com/kitchentableceos Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracy-smith-0b356512 7 essential pieces of content: https://view.flodesk.com/pages/60ff10bbcabce0865008519c 40+ topic ideas for your next blog, email, or post: https://view.flodesk.com/pages/60ff10bbcabce0865008519c Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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“It’s not like you just dive in head-first. There’s a process to getting yourself acclimated with
Clubhouse... People who are not so fond of public speaking get to speak without actually facing an in-person crowd.” —Caryn Parchment
If home is where the heart is, then Caryn Parchment is definitely home!
Caryn has been helping the local community to buy, rent, sell, or invest in property within the Greater Toronto Area for 15 years. After taking the initiative to change her narrative and complete her Real Estate Licence, Caryn’s dream was delayed by Covid-19. Though she had doubts about her journey and end-goal, her perseverance is a lesson learned — she is now a fully licensed realtor. When she isn’t finding dream deals for her clients, Caryn is a speaker and co-moderator on social media platform Clubhouse — an audio-based networking app that provides opportunities for people to speak or listen to other experts in themed rooms. On this episode of StrategizeYour Business Online, Caryn takes us on her entrepreneurial journey and leverages the benefits of using Clubhouse to build your network, leads, and following by strategically navigating the platform. Clubhouse’s tiered system provides a process for you to engage, practice public speaking without the in-person crowd, and co-moderate rooms so you can be seen and grow your Clubhouse following... ...only when you’re ready! If you would rather just listen, that’s completely fine too! Even if you’re a complete beginner, Caryn has you covered with so many tips and tricks — join us on the episode for more! In this episode, you’ll discover:
leave me a rating and review)! Highlights:
Links: https://www.linkedin.com/in/carynparchment/ www.athomeinthegta.com https://www.instagram.com/athomeinthegta/ https://www.facebook.com/athomeinthegta https://www.eastersealscamps.org/ Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“We’re pretty good at judging ourselves and doubting ourselves as women and mothers, and
the mindset game is taking that mean girl in the background out of our heads... and dispelling some of those myths that we build up about ourselves.” —Chernell Bartholomew
Habit change, consistency, and accountability are terms that you use regularly in your
business strategy. But when was the last time you applied these terms to yourself? With over 15 years’ experience in the health and wellness industry, Chernell Bartholomew is the owner of Vitality MVMT and a certified energy and health coach, personal trainer, and massage therapist. After battling fatigue and struggling to maintain a healthy body and mindset when she became a mom to three beautiful girls, Chernell decided it was time to challenge and change the narrative when it came to unhealthy social and fitness standards. Embracing all body shapes and sizes — one size does not fit all! — she created the Vitality MVMT to provide a ‘wholistic’ coaching approach catered to each individual woman and mom she helps. Chernell joins me on this episode of StrategizeYour Business online to share how the connection between mindset and physical wellness is your blueprint to a healthier mindset, life, and business. For easy, doable, and actionable tips to create daily habits that stick, listen to the episode! In this episode, you’ll discover:
For more ways to strategize your business online, subscribe to the podcast (and rate and review)! Highlights:
Links: Check out Chernell’s coaching programmes — and join Chernell’s newsletter to be the first to hear about her new online course, which launches in September: www.vitalitymvmt.com Visit Chernell’s Instagram: https://www.instagram.com/chernell.energycoach/ Connect with Chernell on LinkedIn: https://www.linkedin.com/in/chernell-bartholomew-b8345239/ Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Do you ever find that those who are reaching out to you are not your ideal client…? If this is happening to you, then it’s probably because your message was not clear in your marketing.” —Dee Boswell-Buck
Nobody knows your business like you…
…but if you don’t clearly convey who you are, what you offer, and who you serve online, how can you find dream clients and grow your audience? When I started my business, I booked consultations with potential clients only to find that there was often a disconnect between the services they expected and what I offered. I knew my business better than anyone, but I also knew that I needed to be clearer in communicating my marketing message online to reach my target audience. How did I do this? By using creative online strategies! In this episode of StrategizeYour Business Online, I share the four questions I asked myself to make sure my online content landed at the feet of my ideal audience — and converted into collaborations, leads, and sales! Press play to connect with your dream clients using clear online messaging! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Do you want to work for a company and be a number, or do you want to go out and be your own boss, do your own thing, and do what you love?” —Sabrina Leeder
Whether you’re working your side-hustle or running your own business, you know that you don’t have to be a number — an unappreciated cog in the corporate machine — to make big numbers…
…but you do have to take a big risk and put in the work. Sabrina Leeder is the Toronto-based founder of BiA Photography and a photographer for the Hockey Hall of Fame. A strong believer that art should be enjoyed by all, she is the Artist in Residence and owner of Preston Gallery in Uxbridge, Ontario — an accessible space for Canadian artists at any career level to showcase their work. Sabrina knew the journey wouldn’t be easy when she took her father’s advice and decided not to be a number, but she didn’t anticipate that she would be forced to completely overhaul her brick-and-mortar business to an online shop when Covid-19 put our lives on lockdown. Sabrina’s passion for art and belief in herself took her from pop-up to permanent photography gallery, but it was her social media strategy that grew her business — from showcasing a couple of local artists to hosting over 50 names! She met the challenges of changing every aspect of her business to not only survive, but thrive — with in-person shows, expansion to new regional spaces, and online and in-person classes planned. Join us on this episode of Strategize Your Business Online, as Sabrina shares her story — a powerful reminder about the resilience we all must face as entrepreneurs — and the power of social media strategy to succeed even when the odds are stacked against you. In this episode, you’ll discover:
Highlights:
Preston Gallery: https://prestongallery.com Find Preston Gallery on Instagram: https://www.instagram.com/gallerypreston Visit Preston Gallery on Facebook: https://www.facebook.com/gallerypreston Connect with Sabrina on LinkedIn: https://www.linkedin.com/in/biaphotography Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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