“Do you want to work for a company and be a number, or do you want to go out and be your own boss, do your own thing, and do what you love?” —Sabrina Leeder
Whether you’re working your side-hustle or running your own business, you know that you don’t have to be a number — an unappreciated cog in the corporate machine — to make big numbers…
…but you do have to take a big risk and put in the work.
Sabrina Leeder is the Toronto-based founder of BiA Photography and a photographer for the Hockey Hall of Fame.
A strong believer that art should be enjoyed by all, she is the Artist in Residence and owner of Preston Gallery in Uxbridge, Ontario — an accessible space for Canadian artists at any career level to showcase their work.
Sabrina knew the journey wouldn’t be easy when she took her father’s advice and decided not to be a number, but she didn’t anticipate that she would be forced to completely overhaul her brick-and-mortar business to an online shop when Covid-19 put our lives on lockdown.
Sabrina’s passion for art and belief in herself took her from pop-up to permanent photography gallery, but it was her social media strategy that grew her business — from showcasing a couple of local artists to hosting over 50 names!
She met the challenges of changing every aspect of her business to not only survive, but thrive — with in-person shows, expansion to new regional spaces, and online and in-person classes planned.
Join us on this episode of Strategize Your Business Online, as Sabrina shares her story — a powerful reminder about the resilience we all must face as entrepreneurs — and the power of social media strategy to succeed even when the odds are stacked against you.
In this episode, you’ll discover:
Preston Gallery: https://prestongallery.com
Find Preston Gallery on Instagram: https://www.instagram.com/gallerypreston
Visit Preston Gallery on Facebook: https://www.facebook.com/gallerypreston
Connect with Sabrina on LinkedIn: https://www.linkedin.com/in/biaphotography
Work with me: http://www.deeboswellbuck.com
About Dee Boswell-Buck
Certified in Social Media and Digital Marketing. With results driven strategies, we help small business owners find the best platforms to meet their goals, expand their reach and grow their business in the online space. From Social Media marketing, Web Design, email marketing to Facebook and Google Ads... We've got you covered!
Located in Ajax, Toronto, Ontario, Canada