EPISODE 20: Clubhouse And How To Use It For Business

“It’s not like you just dive in head-first. There’s a process to getting yourself acclimated with
Clubhouse... People who are not so fond of public speaking get to speak without actually facing an in-person crowd.” —Caryn Parchment

If home is where the heart is, then Caryn Parchment is definitely home!

Caryn has been helping the local community to buy, rent, sell, or invest in property within the
Greater Toronto Area for 15 years.

After taking the initiative to change her narrative and complete her Real Estate Licence,
Caryn’s dream was delayed by Covid-19.

Though she had doubts about her journey and end-goal, her perseverance is a lesson learned
— she is now a fully licensed realtor.

When she isn’t finding dream deals for her clients, Caryn is a speaker and co-moderator on
social media platform Clubhouse — an audio-based networking app that provides
opportunities for people to speak or listen to other experts in themed rooms.

On this episode of StrategizeYour Business Online, Caryn takes us on her entrepreneurial
journey and leverages the benefits of using Clubhouse to build your network, leads, and
following by strategically navigating the platform.

Clubhouse’s tiered system provides a process for you to engage, practice public speaking
without the in-person crowd, and co-moderate rooms so you can be seen and grow your
Clubhouse following...

...only when you’re ready! If you would rather just listen, that’s completely fine too! Even if
you’re a complete beginner, Caryn has you covered with so many tips and tricks — join us on
the episode for more!

In this episode, you’ll discover:

• The Clubhouse feature that lets speakers know you’re new to the platform — in case you’re not ready to step onto the stage!
• Why you should only follow people with similar interests on Clubhouse, and not everyone you know, so you only see the topics you want to explore
• How to leverage your business using your Clubhouse bio by listing the values and services you provide

Subscribe to the podcast for more tips on leveraging your business online (and don’t forget --
leave me a rating and review)!

Highlights:

• 01:46 Welcome, Caryn!
• 05:41 Real Estate Licence
• 07:37 Delays during lockdown
• 10:53 Serving challenges
• 14:26 Misconceptions about working with a realtor
• 18:13 What is Clubhouse?
• 23:26 Get on stage (if you want to)!
• 27:40 Clubs or rooms?
• 28:46 Leverage using your bio
• 30:05 Client takeaways
• 30:46 Highlights: Easter Seals Canada fundraiser & 5-Week Sellers’ Challenge
• 32:49 Connect with Caryn

Links:
https://www.linkedin.com/in/carynparchment/
www.athomeinthegta.com
https://www.instagram.com/athomeinthegta/
https://www.facebook.com/athomeinthegta
https://www.eastersealscamps.org/
Work with me: http://www.deeboswellbuck.com
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