“Your audience? They are not on ONE platform… I challenge you to take a deeper dive into
where your audience spends their time online .” — Dee Boswell-Buck
On March 19th, 2021, Instagram went down for an hour. In March 2019, both Facebook and
Instagram went down for over 24 hours. The big question: what effect did this have on small businesses and entrepreneurs? Let’s talk about the perils of putting all of our marketing eggs into one basket. How many platforms are you finding engagement on? If you are a small business owner who has maybe gotten a little too comfortable using just one platform and are curious to know about how other platforms online can increase your visibility and boost your sales, then this episode is for you! You don’t have to have an account on every single platform, don’t worry. But I do recommend that all business owners and entrepreneurs should be using at least two different platforms to market their business — and ideally platforms that are not owned by the same company. You may think that your audience only hangs out on one platform, but that is almost never the case. Broadening your use of social media and building a presence on two or more platforms will not only help you continue your marketing during the next outage, but reach new prospects that you would have missed otherwise! For instance, you’ll find me on Instagram, LinkedIn, Facebook, Twitter, and Pinterest. Remember: don't believe the hype. Your audience IS on more than one platform. As we speak, people are searching for what you do on Google and on their preferred social media. So, let’s give them something to tweet about! In this episode, I look at optimizing your use of social media, Google My Business, Facebook Ads, and your email list. And I even share an example of the remarkable marketing success of a client who doesn't have a real website! It’s all starting now, so press play and get ready to discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com/contact Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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“Get clear on your goals: Is your Ad to have more people like your page or your posts?
Or are you growing a list of dream prospects?” — Dee Boswell-Buck
Do you use Facebook Ads to acquire leads or sell your products and services?
Follow-up question: Are they working for you? It’s an unfortunate fact that 62% of business owners fail at Facebook Ads. How can you take your Facebook Ads game from ineffective to inspired? In this episode, I start at the basics in order to demystify Facebook Ads. From understanding Facebook Pixel to maximizing your ROI to boosting your search ranking on Google, this episode will lay out a clear path to turning leads into paying customers using Facebook ads! Facebook Ads are a great way to stay effortlessly top-of-mind for your audience. Remember: it takes 6-8 marketing touches before someone becomes a hot lead! When properly targeted, Facebook Ads help your content and promotions land in front of your dream clients — the people most likely to need your solution... and be willing to pay well for it! For a few dollars per day, your Facebook Ads can move your leads to visit your landing page, join your waitlist, and share their email information. Hit play now to find out why I love Facebook Ads and learn how I apply them to my marketing. I even share examples of Facebook Ads that I ran for a client which helped her massively grow her mailing list and amplify her sales! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com/contact Stay Connected 
“As a solopreneur, believe me when I say that we are all in this together.
I am on that journey with you.” - Dee Boswell-Buck
Are you a small business owner who wants to use social media, digital ads, and your mailing list to earn more money, create great customer relationships, broaden your exposure, and keep your brand top-of-mind?
Then Strategize Your Business Online is here for you. I'm Dee Boswell-Buck. I’m the founder of Boswell-Buck Creative and a passionate solopreneur who helps my clients use cutting-edge digital marketing strategies to elevate their online presence, connect with their ultimate dream clients, and boost their revenue. And with this podcast, I’m going to help you do all of that, too. I understand the challenge of running a small business, both alone or with a small team. I get it — as the boss, you wear a lot of hats! My goal with Strategize Your Business Online is to optimize your efforts — you’ll get bigger, better results by using my tried-and-tested strategies for social media marketing, Google and Facebook ads, web design, newsletters, and email campaigns. In this episode, you’ll get a sneak preview of the first three episodes of the podcast, which will demystify Facebook ads, help you drive traffic to your site from your socials, and digital tools that can make your job easier. Press play and let’s get started! Highlights: 00:37 Introducing Strategize Your Business Online 01:11 Episode 1 preview 02:02 Episode 2 preview 02:58 Episode 3 preview 03:25 Review, share & subscribe Links: Work with me: http://www.deeboswellbuck.com/contact Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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