DEE BOSWELL-BUCK CREATIVE
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed

EPISODE 57: Secret To Social Media Business Success

5/24/2022

0 Comments

 
Picture
“Creating content and managing your social media is really a full-time job, and it’s a full-time job
​that requires a strategic approach.” 
- Dee Boswell-Buck

As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!

Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking.

Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online! 

Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 5 secrets to success when it comes to being on social media for your business  
  • How to choose the right social media platform for your business 
  • How to create a credible and trustworthy visual first impression for your audience 

Highlights:‌ ‌

  • 00:01  Intro
  • 03:15  Choosing the best platform
  • 04:54  Selecting the right photos
  • 06:44  Keeping your branding consistent
  • 08:43  Mastering your tone
  • 10:17  Growing your network
  • 11:28  Staying in touch
  • 11:50  Recap

Links:‌ ‌
Work with me: http://www.deeboswellbuck.com

Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck  
0 Comments

EPISODE 56: How To Brainstorm For Social Media Content

5/24/2022

0 Comments

 
Picture
“A blank content calendar inspires panic!” - Dee Boswell-Buck
You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.

We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share?

In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience. 

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • The 7 questions you should ask yourself as a first step to brainstorming your content
  • How to build your content strategy around your specific goals 
  • How to effectively create an organized pool of resonant content ideas 

Highlights:‌ ‌

  • 00:01  Intro
  • 01:59  What to ask yourself about your business
  • 02:55  Brainstorming content
  • 03:43  Promoting, benefits & personas
  • 05:06  Solution, mission & care
  • 06:02  Choosing your channel
  • 06:34  Brainstorming & stories
  • 07:23  Announcements & recycling content
  • 08:11  Predictions, tips & inspiration
  • 08:55  Jokes, memes & networking 
  • 09:21  Industry topics & holidays
  • 09:46  Best practices
  • 10:33  Recap

Links:‌ ‌
Work with me: http://www.deeboswellbuck.com

Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck
0 Comments

EPISODE 55: How To Search For Content Ideas For Your Social Media

5/24/2022

0 Comments

 
Picture
“Your business needs to be on social media.” - Dee Boswell-Buck
What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?

The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry.

Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post.

So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How I transform my audience’s 5 biggest challenges into social media content 
  • How to use Google to generate timely and relevant topics for your blog posts, social media content, and podcast episodes
  • How to use hashtags effectively on social media platforms in order to boost your traffic

Highlights:‌ ‌

  • 00:01  Intro
  • 01:31  Be aware of questions
  • 02:42  “How do I use hashtags correctly?”
  • 04:43  “Should my business use LinkedIn?”
  • 06:17  “How often should I post on social media?” 
  • 07:22  “Is blogging dead?”
  • 08:30  “Does my business need social media?”
  • 10:20  Recap

Links:‌ ‌
Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo
https://linkedinriches.com 
Work with me: http://www.deeboswellbuck.com
Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck
0 Comments

EPISODE 54: Finding Your Dream Digital Marketer

5/24/2022

0 Comments

 
Picture
“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.” - Dee Boswell-Buck
If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.

Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy. 

Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively.  To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • 5 powerful digital marketing tools that will amplify your online presence and revenue
  • The difference between hiring a digital marketer and choosing the DIY route — and how to select the right agency for you
  • The biggest myth about digital marketing professionals (and why it’s completely untrue)

Highlights:‌ ‌

  • 00:01  Intro
  • 01:52  Boswell Buck Creative
  • 02:24  5 types of digital marketing
  • 03:52  Digital marketing is a marathon
  • 04:45  Digital marketing myth
  • 05:47  Finding the right agency
  • 07:20  Leaving an agency & importance of trust
  • 08:45  Best time to be online
  • 09:56  Why hire a professional?

Links:‌ ‌
Work with me: http://www.deeboswellbuck.com

Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck
0 Comments

EPISODE 53: Leveraging LinkedIn With Cindy Wagman

5/24/2022

0 Comments

 
Picture
“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck
In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.

In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!

This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.

Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to create a vibrant LinkedIn profile that showcases yourself and your small business
  • How to make valuable new connections online — without being spammy
  • How often you should share content on LinkedIn and how to effectively engage with other people’s content

About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

Highlights:‌ ‌

  • 00:01  Intro
  • 01:40  How LinkedIn “chose” my business
  • 05:42  LinkedIn myths
  • 08:20  Build an effective profile
  • 11:40  Networking as a nonprofit
  • 12:06  Making new connections online
  • 17:34  Using your personal profile for a nonprofit
  • 19:33  How much time to spend
  • 21:20  Engaging on LinkedIn
  • 24:28  Showing up meaningfully
  • 27:03  Mistakes to avoid
  • 29:05  Tagging etiquette 
  • 30:00  Time management

Links:‌ ‌
C
indy Wagman
https://www.thegoodpartnership.com 
https://ca.linkedin.com/in/cindywagman
https://twitter.com/cindywagman 
https://www.instagram.com/thegoodpartnership 
Work with me: http://www.deeboswellbuck.com

Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck  
https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck  
https://www.pinterest.ca/DeeBoswellBuck
0 Comments
<<Previous

    Author

    Write something about yourself. No need to be fancy, just an overview.

    Archives

    May 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021

    Categories

    All
    Cyber Security
    Durham Region Professional Photographer
    Social Media Account Hacked
    Social Media Management
    Toronto Brand Photography
    Toronto Professional Photography

    RSS Feed

Home
About
Contact
Podcast
Legal Stuff
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
​
For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed