“Creating content and managing your social media is really a full-time job, and it’s a full-time job
that requires a strategic approach.” - Dee Boswell-Buck
As a business owner, you probably wear multiple hats. If you’ve been considering hiring a social media strategist to lessen the load, then you’ll definitely want to listen to this episode!
Working with a social media strategist is exactly that — working WITH. It’s a team effort, rather than a passing of the torch. While your social media strategist will do the heavy lifting, you will still need to participate in the process in order to get the maximum results that you’re seeking. Tune into this week’s episode to learn what elements your social media team will need from you in order to thrive — so that YOU can achieve your biggest goals online! Ready to attract your dream clients and grow your business more quickly? Listen now and learn everything you need to know about creating a fruitful social media partnership! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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“A blank content calendar inspires panic!” - Dee Boswell-Buck
You don’t have to be a novelist to get writer’s block. Even the most creative business owner will often feel tapped out when it comes to creating fresh new content to share on their social media account. One of the major challenges that business owners experience when it comes to content planning for their social media is not having ANY content ideas.
We call this a social media drought… and no one can avoid it forever. So, how do you get the juices flowing again when you don’t have a clue what to share? In this episode, you’ll learn how to overcome your blank-content-calendar fear and get back in the zone when it comes to your social media. Press play now to learn some of my best brainstorming tips and insights, so that you can start generating the types of ideas that will resonate with your dream clients and help you to grow your audience. In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Your business needs to be on social media.” - Dee Boswell-Buck
What type of online content should you be sharing if your goal is to turn followers and subscribers into loyal customers?
The answer is easy: content that sheds light on the biggest problems that your ideal customers are grappling with — and cements your position in their mind as a knowledgable and experienced leader in your industry. Whether it comes in the form of a tweet, a blog post, a reel, or a Facebook Live, this type of relevant and helpful content can help you sell your offers as much, and often more, than a pure sales-pitch-style post. So, how do you brainstorm or compile ideas for the right type of content to hit that sweet spot for your dream clients… and how do you turn those ideas into interesting and engaging posts that will keep your audience coming back for more, day after day? That’s exactly what you’re going to learn in this episode, so press play to get started! In this episode, you’ll discover:
Highlights:
Links: Linkedin Riches: How to Use Linkedin for Business, Sales and Marketing by John Nemo https://linkedinriches.com Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Digital marketers assess the success of all digital marketing channels to ensure that everything is cohesive.” - Dee Boswell-Buck
If you’ve been scratching your head trying to figure out a way to boost your online profile, expand your reach, and better connect with your dream clients, it may be time to hire a digital strategist! If you’re not quite sure what that entails or your first steps, you’ll definitely want to press play on this episode.
Digital marketing professionals are experts when it comes to using digital channels to build brand awareness and turn followers into customers. When it comes to social media, this involves strategic creation and placement of content. If your content isn’t being seen — or isn’t being seen by the right audience — then it isn’t doing your business any good! Setting up a profile on a social media platform is free, but making that platform work for you in a way that moves the needle in your business takes real strategy. Email marketing, pay-per-click ads, and inbound marketing are also incredibly powerful tools to build customer relationships and drive sales… if you are using them effectively. To learn more about the full range of digital tools at your disposal and how a digital marketing professional can help you wield them more strategically, listen now! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck
In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.
In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career! This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress. Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage! In this episode, you’ll discover:
About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising. Highlights:
Links: Cindy Wagman https://www.thegoodpartnership.com https://ca.linkedin.com/in/cindywagman https://twitter.com/cindywagman https://www.instagram.com/thegoodpartnership Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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