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EPISODE 53: Leveraging LinkedIn With Cindy Wagman

5/24/2022

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“I like to think of LinkedIn as an online networking event.” - Dee Boswell-Buck
In a world where you have so many social media platforms to choose from, LinkedIn is often ignored when it comes to marketing — but using it effectively can have powerful results for your business! The platform is much more than a job search tool. It’s a great way to connect with other businesses in order to find new customers, build new partnerships, discover new vendors, and so much more.

In fact, LinkedIn’s algorithms actually helped me pivot into an unexpected new career!

This episode of Strategize Your Business Online is a cross-episode with The Small Nonprofit podcast. In this episode, I speak with Cindy Wagman, the founder and president of The Good Partnership, a values-driven consultancy that helps small nonprofits focus their fundraising energy and raise more money with less stress.

Listen now to uncover some of the biggest myths about LinkedIn and learn how to use this underrated tool to your advantage!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

  • How to create a vibrant LinkedIn profile that showcases yourself and your small business
  • How to make valuable new connections online — without being spammy
  • How often you should share content on LinkedIn and how to effectively engage with other people’s content

About Cindy Wagman: Cindy Wagman is the president and founder of The Good Partnership, a values-driven, social-justice informed consultancy that is working to unlock the potential of small nonprofits through fundraising.

Highlights:‌ ‌

  • 00:01  Intro
  • 01:40  How LinkedIn “chose” my business
  • 05:42  LinkedIn myths
  • 08:20  Build an effective profile
  • 11:40  Networking as a nonprofit
  • 12:06  Making new connections online
  • 17:34  Using your personal profile for a nonprofit
  • 19:33  How much time to spend
  • 21:20  Engaging on LinkedIn
  • 24:28  Showing up meaningfully
  • 27:03  Mistakes to avoid
  • 29:05  Tagging etiquette 
  • 30:00  Time management

Links:‌ ‌
C
indy Wagman
https://www.thegoodpartnership.com 
https://ca.linkedin.com/in/cindywagman
https://twitter.com/cindywagman 
https://www.instagram.com/thegoodpartnership 
Work with me: http://www.deeboswellbuck.com

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed