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EPISODE 48: Remembering My Whys To Reclaim My Business

3/18/2022

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“Delegating is a non-negotiable that I have to work on every single day.” - Dee Boswell-Buck
2021 was a tough year for a lot of business owners. That saying, “the struggle is real,” has
never been more fitting — but through all of the challenges and setbacks, many of us have
learned some valuable lessons (and maybe even made a few changes for the better.)

In this episode, I share the changes I made in 2021 that have actually helped me to reclaim my
time and enjoy my life... while earning even more revenue than before.

From key hiring decisions to project management overhauls, there are many ways for you to
optimize your business while lessening your own workload — and you don’t need to wait for
the next pandemic to implement them.

If you’re ready to make some meaningful changes in the way you run your business and work
smarter, rather than harder, then you won’t want to miss this episode!

In this episode, you’ll discover:
  • Why you shouldn’t hold off when it comes to hiring the people you truly need on your team
  • Why you need to be more mindful of your boundaries — and how to stay firm on enforcing them
  • How to set up workflow that is heavy on automation and requires less of your attention and energy

Highlights:
  • 00:01 Intro
  • 01:30 Build a team
  • 02:47 Maintain your boundaries
  • 04:13 Delegate more
  • 05:24 Honeybook
  • 06:19 Learn to let go
  • 08:54 Good client fit
  • 10:02 Know your numbers

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 47: Preparing Your Side Hustle For Social Media

3/18/2022

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“Have a similar vibe across your platforms, and also you want to make sure that that vibe
​matches your website.” - Dee Boswell-Buck
Are you steadily growing your passion business on the side? Planning to leave your 9-to-5
and take your side hustle full-time? Whether your business is already your primary income or
preparing to launch, if you want to make enough sales to scale, you need a strong strategy to
stand out online.

Don’t worry, you don’t need to have a tech or design background in order to get your business
the attention it deserves. In fact, there are inexpensive and even free tools available to help
you build up a professional and eye catching online presence... with no experience necessary.

If you haven’t already started working on your online strategy, NOW is the time to get started
— and I am going to make it easy for you! In this episode, I share five simple and strategic
ways I prepared my website and social media to showcase my side hustle BEFORE I left my
9-to-5.

From your website to your social media, these tips will help you build a stronger and more
trustworthy presence online, helping your audience feel more comfortable with the idea of
working with you.

In this episode, you’ll discover:
  • The tools that can help you build a simple but impactful website with ease
  • Why you may want to consider starting a blog — and how to keep it consistent
  • Your optimal number of social media platforms (and how to align them with your website)

Highlights:
  • 00:01 Intro
  • 01:12 My last day of work
  • 02:53 My social media pivot
  • 03:45 Get a website
  • 05:02 Schedule your blog posts
  • 06:11 Choose your social media platforms
  • 07:33 Brand across social media
  • 08:40 Canva
  • 10:00 Bios & links
  • 11:02 Social media content ideas
  • 13:21 Recap

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 46: First Impressions: Showing Up In Your Life And Business

3/18/2022

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“When we step out into the world dressing for that possibility, it’s amazing what can happen.” - Hailey Verity
How do you show up for your business... and in life? If you want to make an impact, then
curating first impressions is a must! Hailey Verity is a personal stylist and coach who helps
women present themselves to the world in a way that is reflective of who they are — and the
opportunities they’re ready to explore.

In a world where track pants have become a staple of many people’s workday wardrobes,
Hailey has made it her goal to use her style coaching to allow women to find themselves
again. Showing up in a way that shows off our expertise and our experience helps us better
connect with potential clients and feel more confident in our day-to-day lives.

First impressions are made within the first seven seconds of meeting someone, and the way
we show up speaks volumes... before we can even say a word. In this episode, you’ll learn
how to curate your exterior to best showcase your personality, how Hailey uses social media
to connect with new clients, and the biggest benefits of working with a style coach.

Ready to inject more ease into your wardrobe choices? Press play now!

In this episode, you’ll discover:
  • How Hailey uses style coaching as a way to boost female empowerment
  • The importance of reclaiming your fashion for yourself — and two misconceptions about style coaching
  • How your choice of clothing builds confidence across business and life

About Hailey Verity: Hailey Verity’s mission is to provide the women she serves with
wardrobe solutions and a side of life coaching. Serving as an educator and mentor, she was a
top ambassador in a direct sales ladies accessories company before dedicating herself to her
career as a style coach. A mother of three and former teacher, Hailey uses her own experience coupled with her background in style to help women reclaim their self-empowerment through fashion.

Highlights:
  • 00:01 Intro
  • 03:10 Meet Hailey Verity
  • 05:42 Post-pandemic style & reflecting your true self
  • 08:26 Power of first impressions
  • 09:55 Struggles women have with their image
  • 11:16 Put it in the calendar & create space
  • 12:31 Misconceptions about style coaching
  • 15:51 Don’t wait to use the good stuff
  • 16:43 Why work with a style coach?
  • 18:45 Hailey’s most popular packages
  • 20:37 How to work with Hailey
  • 23:30 Social media strategy
  • 24:47 Top lessons from working with a style coach
  • 26:34 Dressing with more ease
  • 28:43 What’s next for Hailey

Links:
Hailey Verity
https://haileyverity.com
https://haileyverity.com/contact
https://ca.linkedin.com/in/haileyverity
https://www.facebook.com/haverity
https://www.instagram.com/hailey_verity

Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 45: Easy Website Updates to Help You Book More Leads

3/18/2022

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“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.” - Dee Boswell-Buck
Your website is your storefront and your information portal. This is the first place your potential
customers come to learn more about you and your offers. It’s through your website that you
signal your credibility and earn the trust of your audience.

Unfortunately, many small business owners do not use their website to its full capacity, so they
miss out on valuable opportunities to connect with their prospects more effectively.

Even worse, their websites may actually discourage qualified leads from reaching out!

Remember: even if you’re doing an amazing job on social media, your website still plays an
extremely valuable role in your marketing strategy — so ensuring that you are strategic in
terms of your website content, design, and tech is vital to your success.

In this episode, I share five quick website updates that help you build more trust and book
more leads.

Listen now to discover:
  • Why it’s important to own your own little corner of the internet, rather than relying on online platforms that are outside of your control
  • How to keep your blog posts SEO-optimized and consistent — and a quick trick to make your blog feel timeless
  • How to effectively use Google My Business to drive more traffic to your website

Highlights:
  • 01:11 Intro
  • 02:07 Social media hazards
  • 02:52 Check those links
  • 03:57 Contact page example
  • 05:20 Reevaluate your blogs
  • 07:40 My blog example
  • 09:38 Google My Business
  • 10:44 Clean up your navigation menu
  • 11:53 Match your vibe across platforms
  • 12:30 Optimized CTAs
  • 13:42 Recap

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed