DEE BOSWELL-BUCK CREATIVE
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EPISODE 45: Easy Website Updates to Help You Book More Leads

3/18/2022

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“When you tighten up what’s on your menu, then you make the navigation on your website MUCH easier.” - Dee Boswell-Buck
Your website is your storefront and your information portal. This is the first place your potential
customers come to learn more about you and your offers. It’s through your website that you
signal your credibility and earn the trust of your audience.

Unfortunately, many small business owners do not use their website to its full capacity, so they
miss out on valuable opportunities to connect with their prospects more effectively.

Even worse, their websites may actually discourage qualified leads from reaching out!

Remember: even if you’re doing an amazing job on social media, your website still plays an
extremely valuable role in your marketing strategy — so ensuring that you are strategic in
terms of your website content, design, and tech is vital to your success.

In this episode, I share five quick website updates that help you build more trust and book
more leads.

Listen now to discover:
  • Why it’s important to own your own little corner of the internet, rather than relying on online platforms that are outside of your control
  • How to keep your blog posts SEO-optimized and consistent — and a quick trick to make your blog feel timeless
  • How to effectively use Google My Business to drive more traffic to your website

Highlights:
  • 01:11 Intro
  • 02:07 Social media hazards
  • 02:52 Check those links
  • 03:57 Contact page example
  • 05:20 Reevaluate your blogs
  • 07:40 My blog example
  • 09:38 Google My Business
  • 10:44 Clean up your navigation menu
  • 11:53 Match your vibe across platforms
  • 12:30 Optimized CTAs
  • 13:42 Recap

Links:
Work with me: http://www.deeboswellbuck.com

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed