“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.” —Dee Boswell-Buck
Are you new to podcasting? Thinking of starting one?
Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience. I’ve now released several episodes of Strategize Your Business Online. As a newbie podcaster and introvert, I know that sharing can be scary… …but getting your voice out there allows you to connect with potential customers and establish a relationship — building trust and likeability as listeners get to know you. In the beginning, promoting your podcast can be a case of trial and error. So, how do you effectively promote your podcast? With some diligence and creativity, using targeted online strategies! In this episode, I share my journey so far and 6 ways (tried and tested by me!) that you can promote your podcast — and your business — to your dream-fit audience online. Here’s a quick tip: As you’re growing your podcast, adding links to popular podcasts that you’ve been a guest on in your email signature allows people to learn more about you, your podcast, and your business! For more strategies I use to promote my podcast, press play! In this episode, you’ll discover: ✔ That being introverted isn’t an obstacle to podcasting (and can actually be an asset)! ✔ How to use hashtags strategically to land in front of the right audience ✔ Why you should be using LinkedIn Live to network, grow your audience, and record reusable content Want to know more about growing your business strategically online? Subscribe to the podcast (and don’t forget to rate and review)! Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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"I don’t want people to mute their voices and look like everyone else. We are all unique people and our businesses are unique, and I feel very strongly that we should have a unique voice — your images are part of that voice.” —Trina Turl
Do your stock photos stand out AND speak to your audience?
If a picture is worth a thousand words, then the perfect stock photo is priceless. However, limited-edition stock photos are definitely NOT free! Small businesses and early-stage entrepreneurs are often unable to access high-quality or unique stock photos, resorting to using free stock photos available to millions of people. When you look like everyone else, you greatly dilute your brand, mute your voice, AND you definitely don’t stand out online! I’m joined on this episode of Strategize Your Business Online by the founder and principal photographer of Clio & Fox boutique, Trina Turl, who creates a-la-carte stock imagery and curated social media packages across the food, wellness, and professional service industries. With over 20 years’ experience, Trina’s passion is elevating small businesses with her beautiful, limited-edition stock photos that not only amplify your brand — but bring it to life. Clio & Fox’s unique stock photos are licensed for web-based applications — so they are super user-friendly — and can be used as a banner on your website, on social media, or on slide decks. Each unique photo on the site is limited to 100 licenses. You may be one in a million as a person, but you don’t want your stock photos — and your brand visibility — to be one in a million! You have a unique voice and business, and investing in unique photos is essential to increase your visibility online. Why? Press play! In this episode, you’ll discover: ✔ The power of repurposing unique stock photos for maximum visibility online ✔ How to shop for limited-edition stock photos using your brand colours and aesthetic ✔ Why Google Ads is a great way to grow your business and reach a new audience Subscribe to Strategize Your Business Online today, and don’t forget to rate and review the podcast! Highlights:
Links: Clio & Fox’s website: https://clioandfox.com/ Clio & Fox on Instagram: @cliofoxstock Clio & Fox on Facebook: @clioandfox Trina’s website: https://www.trinaphoto.com/ Reach out to Trina on Instagram: @trinaphoto Connect with Trina on Facebook: @trinaphoto Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck 
“That became my mission…[give] people the foundations to build that joyful business that lights them up from the inside out, and not having it be all about success at all costs or making money at all costs.” —Lianne Kim
Do you know what your special sauce is?
Your special sauce is the unique gift you bring to and build your business around. It’s also connected to your joy, which is the reason you started your business in the first place — to escape the 9 to 5, do what you love, and make more money. Most importantly, you’re building your business to achieve the life and work balance that suits you. It’s easy to lose sight of your why — and your joy — when you’re hustling to grow a successful business. But have you truly succeeded as an entrepreneur if the journey and realizing your goals doesn’t bring you joy? Lianne Kim is the host of the Business of Thinking Big podcast and the best-selling author of Building a Joyful Business. She is founder of Mamas & Co., a transformative community of mama-entrepreneurs, and helps women grow their businesses by understanding how to market and sell themselves to earn more money and live their wildest dreams. I am one of these women! After joining Mamas & Co., I signed up for Lianne’s A-Players Rapid Impact group coaching AND launched an online course with the help of her Launch Rookies program. On this episode of StrategizeYour Business Online, Lianne shares how you must use your gift — your special sauce — to strategize your business and lead a joyful life. Press play to start building your joyful business today. In this episode, you’ll discover: ✔ That you need to be clear on your goals before building your marketing strategy ✔ The benefits of shifting your marketing mindset from ‘selling’ to ‘sharing’ your gifts ✔ Why automation is key to building a joyful business For more online marketing strategies to start implementing today, subscribe to the podcast (and rate and review). Highlights:
Links: Get your copy of Building a Joyful Business — enter code DEE15 for 15% off a single copy (1-year expiry from the air date July 2022): https://www.liannekim.com/book! Visit Lianne’s website: https://www.liannekim.com/ Connect with Lianne on Instagram: @liannekimcoach Connect with Lianne on Facebook: @liannekimcoach Mamas & Co. on Instagram: @mamasandco Mamas & Co. on Facebook: @mamasandco Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“When you create the exit strategy you have made a decision — that you are going to define your own future and take control of your own path.” —Christen N. James
Are you uncomfortably comfortable juggling your corporate role and side hustle? Whether you feel stuck or unsure about the unknown, you don’t have to settle.
I know it’s scary — believe me! But working with a coach to escape the 9 to 5 on a schedule that suited me was the best investment I made on my entrepreneurial journey! Mindset and transition coach Christen N. James (CJ) made the shift from employee to entrepreneur and now helps women-identified professionals escape the ‘grind to 5’ with her Side Hustle Success and Take the Leap coaching programs. A psychology graduate with over 10 years’ corporate and leadership experience, CJ embraced the lifeline the universe threw her when she was laid off — retraining as a coach to make her dream job her only gig. On this episode of Strategize Your Business Online, CJ shares how you can do the same, by planning your exit strategy within a set timeframe that suits you. During her own transition, she asked herself important questions about fulfillment and mindset as a business owner… …and she incorporates this experience into her coaching as she guides you through the mindset shift — overcoming doubt, fear and overwhelm — using systems and strategies to plan attainable, secure goals to take you from employee to entrepreneur. Allowing you to make the leap into the career and life and work balance that works for you with confidence! Start your journey today! In this episode, you’ll discover: ✔ Common misconceptions about investing in and working with a coach ✔ The simple first step you can take today to start planning your exit strategy ✔ Why you must be clear on the realities of your entrepreneurial journey to take the leap with confidence Want more ways to strategize your business online? Subscribe to the show — and don’t forget to rate and review! Highlights:
Links: Work with me: https://www.deeboswellbuck.com Connect with CJ on Instagram: @christennjames Reach out to CJ on Facebook: @christennjamesthecoach Find CJ on Twitter: @christennjames Connect with CJ on LinkedIn: https://www.linkedin.com/in/christennjames/ Visit CJ’s website: https://www.christennjames.com/ Side Hustle Success: https://www.christennjames.com/side-hustle-success Take the Leap: https://www.christennjames.com/taketheleapprogram Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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