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EPISODE 15: How I Promote My Podcast 101

7/27/2021

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“Podcasting opens up the opportunity for you to meet your future customers and benefit from the know, like, and trust factor.” —Dee Boswell-Buck
Are you new to podcasting? Thinking of starting one?

Starting a podcast is one of the best ways to promote your business, reach your ideal customers, and grow your audience.

I’ve now released several episodes of Strategize Your Business Online. As a newbie podcaster and introvert, I know that sharing can be scary…

…but getting your voice out there allows you to connect with potential customers and establish a relationship — building trust and likeability as listeners get to know you.

In the beginning, promoting your podcast can be a case of trial and error. So, how do you effectively promote your podcast?

With some diligence and creativity, using targeted online strategies!

In this episode, I share my journey so far and 6 ways (tried and tested by me!) that you can promote your podcast — and your business — to your dream-fit audience online.

Here’s a quick tip: As you’re growing your podcast, adding links to popular podcasts that you’ve been a guest on in your email signature allows people to learn more about you, your podcast, and your business! 

For more strategies I use to promote my podcast, press play!

In this episode, you’ll discover:
✔ That being introverted isn’t an obstacle to podcasting (and can actually be an asset)!
✔ How to use hashtags strategically to land in front of the right audience
✔ Why you should be using LinkedIn Live to network, grow your audience, and record reusable content 

Want to know more about growing your business strategically online? Subscribe to the podcast (and don’t forget to rate and review)! 

Highlights:

  • 01:15 My podcast journey
  • 02:33 Getting the word out there
  • 03:13 Social media
  • 04:22 Show notes
  • 05:20 Email list
  • 05:39 LinkedIn Live
  • 06:33 Links in email signatures
  • 6:56 Paid advertising
  • 07:20 Accountability
  • 08:01 Connect with me

Links:
Work with me: http://www.deeboswellbuck.com

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.