“It all starts with an awareness and a desire to make change... Creating a business that has
diversity within it is a choice.” —Shelagh Cummins
Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue.
Would you be more inclined to trust, engage with, and support a company that you see yourself and values reflected in? Absolutely! If you create a diverse experience, your online content will not only reach but connect with your audience — by creating a welcoming, safe space, you let your audience know you put people first. On this special episode of Strategize Your Business Online, I’m joined by Shelagh Cummins, CEO and founder of The Road to Seven, offering coaching, training, and financing for women entrepreneurs, and host of The Road to Seven podcast. We discuss the importance of creating diverse marketing and how you can start to implement change in your business today. This can be as simple as making sure your imagery reflects different races, sexual orientations, religions, genders, ages, and abilities... ...and showing respect for the people you have worked with by allowing them to tell their stories — in their own words — through testimonials. Representing your audience shows that you are willing to stand up — and speak up — for societal change. And actively building a business that supports diversity, equality and inclusion is a choice. What will yours be? In this episode, you’ll discover:
If you want more ways to connect with ideal clients in the online space, subscribe to the podcast (and leave me a rating and review if you enjoyed this episode! Highlights:
Links: The Road to Seven: https://www.theroadtoseven.com/theroadtoseven The Road to Seven podcast: https://www.theroadtoseven.com/theroadtosevenpodcast Instagram: https://www.instagram.com/theroad2seven/ Facebook: https://www.facebook.com/ShelaghCummins Twitter: https://twitter.com/shelaghcummins Connect with Shelagh: https://www.linkedin.com/in/shelaghcummins Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 30: Why Working With A Freelance Mentor Can Give Your Business Direction And Clarity11/3/2021 
“My goal... was for me to download my brain and everything I've learned about freelancing into a program that could help set people up for success and help them avoid the mistakes I've made.” —Jasmine Williams
Making the decision to become a full-time freelancer will always be daunting (without the extra risk and uncertainty caused by the pandemic). This is the reason Jasmine Williams documented her journey from corporate employee to award-winning entrepreneur in her brilliant blog and newsletter. As the CEO of content marketing consultancy Jasmine Williams Media, Jasmine uses strategic storytelling to scale industry-leading companies. But her passion is using her freelance freedom to help guide new and aspiring creative freelancers with her mentorship program and resources. Catering to all budgets and needs, Jasmine offers free downloads (including a 10-step startup checklist), an essential grab-and-go email template package, and a six-week signature online course, Click-worthy Creative Academy. In this episode of Strategize Your Business Online, Jasmine shares how, as an introvert, she struggled with confidence and positioning. This is why she focuses on the emotional elements of freelancing (as well as legal, financial, and technical mentorship) in her resources. They are designed for you to do the work, building your confidence as you learn and grow your business. In this episode, you’ll discover:
Highlights:
Links: Website: https://jasminewilliams.ca/ Instagram: www.instagram.com/jasminewilliamsmedia/ Twitter: www.twitter.com/TheJasWilliams LinkedIn: www.linkedin.com/in/jasminewilliamsmedia/ Get Jasmine’s Grab-and-Go Email Templates: https://jasminewilliamsmedia.mykajabi.com/grab-and-go-email-templates Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed
to be present, I needed to show my value, and I needed to show where I shine as opposed to everyone else.” —Clara Power
Planning your dream holiday can be super stressful, from making sense of slippery terms and
conditions to now having to factor in pandemic protocols! This is one of the reasons Clara Power, after a 20-year career in HR, used her globetrotting experience to create Power Travel. Providing a tailored service that takes the stress out of planning family and multi-generational vacations (and specializing in dreamy Disney packages), Clara’s expertise ranges from guiding do-it-yourself vacationers through all the questions you wouldn’t even think to ask, to taking care of literally everything. Her story shows that it’s never too late to realize your business dreams, but it’s also one of perseverance. Tourism was one of the most severely affected sectors during the pandemic. Despite her revenue decreasing by 95% over the past 18 months, Clara survived this period through determination, motivation — and online strategy! To discover how Clara used social media to build trust with her clients as a go-to expert in her field, and ensured she was ready to move forward quickly when things began to open up -- which wasn’t the case for some of her competitors — listen now! In this episode, you’ll discover:
Subscribe to the podcast for more social media strategy and tips to shine online (and leave me a rating and review if you loved this episode)! Highlights:
Links: Power Travel: www.powertravel.ca Instagram: www.instagram.com/powertravel.ca BookYour Dream Vacation: https://powertravel.ca/booknow Power Travel’s Guide to Stress-Free Family Vacations: www.subscribepage.com/family-travel-ebook Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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