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EPISODE 31: Diversity, Inclusion and Equity with Shelagh Cummins

11/3/2021

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“It all starts with an awareness and a desire to make change... Creating a business that has
​diversity within it is a choice.” —Shelagh Cummins
Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue.

Would you be more inclined to trust, engage with, and support a company that you see
yourself and values reflected in? Absolutely!

If you create a diverse experience, your online content will not only reach but connect with
your audience — by creating a welcoming, safe space, you let your audience know you put
people first.

On this special episode of Strategize Your Business Online, I’m joined by Shelagh Cummins,
CEO and founder of The Road to Seven, offering coaching, training, and financing for women
entrepreneurs, and host of The Road to Seven podcast.

We discuss the importance of creating diverse marketing and how you can start to implement
change in your business today.

This can be as simple as making sure your imagery reflects different races, sexual
orientations, religions, genders, ages, and abilities...

...and showing respect for the people you have worked with by allowing them to tell their
stories — in their own words — through testimonials.

Representing your audience shows that you are willing to stand up — and speak up — for
societal change.

And actively building a business that supports diversity, equality and inclusion is a choice.
What will yours be?

In this episode, you’ll discover:
  • That stock images are not helping you represent or reach your audience — or stand out on social media
  • Why active research should be part of your commitment to a diverse experience when organizing in-person and online events
  • How your onboarding process can help to promote diversity, equality, and inclusion when working with your clients

If you want more ways to connect with ideal clients in the online space, subscribe to the
podcast (and leave me a rating and review if you enjoyed this episode!

Highlights:
  • 01:07 Introductions
  • 01:46 Diverse marketing
  • 02:45 Representation & reach
  • 05:30 Imagery & testimonials
  • 06:36 StrategizeYour Business Online: Lessons from the Trenches
  • 10:01 Diversity in event panels & networks
  • 13:16 Social media & stock photos
  • 15:38 Welcoming & safe space
  • 17:22 Societal change & choice

Links:
The Road to Seven: https://www.theroadtoseven.com/theroadtoseven
The Road to Seven podcast: https://www.theroadtoseven.com/theroadtosevenpodcast
Instagram: https://www.instagram.com/theroad2seven/
Facebook: https://www.facebook.com/ShelaghCummins
Twitter: https://twitter.com/shelaghcummins
Connect with Shelagh: https://www.linkedin.com/in/shelaghcummins
Work with me: http://www.deeboswellbuck.com
​
Stay Connected
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EPISODE 30: Why Working With A Freelance Mentor Can Give Your Business Direction And Clarity

11/3/2021

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“My goal... was for me to download my brain and everything I've learned about freelancing into a program that could help set people up for success and help them avoid the mistakes I've made.” —Jasmine Williams

Making the decision to become a full-time freelancer will always be daunting (without the extra
risk and uncertainty caused by the pandemic).

This is the reason Jasmine Williams documented her journey from corporate employee to
award-winning entrepreneur in her brilliant blog and newsletter.

As the CEO of content marketing consultancy Jasmine Williams Media, Jasmine uses
strategic storytelling to scale industry-leading companies. But her passion is using her
freelance freedom to help guide new and aspiring creative freelancers with her mentorship
program and resources.

Catering to all budgets and needs, Jasmine offers free downloads (including a 10-step startup
checklist), an essential grab-and-go email template package, and a six-week signature online
course, Click-worthy Creative Academy.

In this episode of Strategize Your Business Online, Jasmine shares how, as an introvert, she
struggled with confidence and positioning.

This is why she focuses on the emotional elements of freelancing (as well as legal, financial,
and technical mentorship) in her resources. They are designed for you to do the work, building
your confidence as you learn and grow your business.

In this episode, you’ll discover:
  • Why focusing on being present on social platforms that bring value and connections is more important than showing up on every single one — and why it’s important to step back when something isn’t working
  • Posting organic, unscripted, and authentic content on socials will often resonate with your audience more than polished text and graphics
  • That you must set boundaries with your clients (and how this relates to the discovery process)
  • Want more ways to connect with ideal clients in the online space? Subscribe to the podcast (and let me know if you enjoyed this episode by leaving a rating and review)!

Highlights:
  • 01:59 Jasmine’s journey
  • 03:54 Freedom in freelancing
  • 08:22 Employee to entrepreneur
  • 11:05 Entrepreneur mindset
  • 14:52 Freelance mentoring
  • 16:54 Entrepreneur struggles: Flaky freelance clients & lack of confidence
  • 21:40 Resonating on social media
  • 28:55 Click-worthy Creative Academy
  • 30:27 Freelance hourly rate calculator & start-up checklist
  • 33:18 Connect with Jasmine!

Links:
Website: https://jasminewilliams.ca/
Instagram: www.instagram.com/jasminewilliamsmedia/
Twitter: www.twitter.com/TheJasWilliams
LinkedIn: www.linkedin.com/in/jasminewilliamsmedia/
Get Jasmine’s Grab-and-Go Email Templates:
https://jasminewilliamsmedia.mykajabi.com/grab-and-go-email-templates
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 29: How To Be The Go To Expert By Showing Up Powerfully And Consistently Online

11/3/2021

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“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed
to be present, I needed to show my value, and I needed to show where I shine as
​opposed to everyone else.” —Clara Power
Planning your dream holiday can be super stressful, from making sense of slippery terms and
conditions to now having to factor in pandemic protocols!

This is one of the reasons Clara Power, after a 20-year career in HR, used her globetrotting
experience to create Power Travel.

Providing a tailored service that takes the stress out of planning family and multi-generational
vacations (and specializing in dreamy Disney packages), Clara’s expertise ranges from
guiding do-it-yourself vacationers through all the questions you wouldn’t even think to ask, to
taking care of literally everything.

Her story shows that it’s never too late to realize your business dreams, but it’s also one of
perseverance.

Tourism was one of the most severely affected sectors during the pandemic. Despite her
revenue decreasing by 95% over the past 18 months, Clara survived this period through
determination, motivation — and online strategy!

To discover how Clara used social media to build trust with her clients as a go-to expert in her
field, and ensured she was ready to move forward quickly when things began to open up --
which wasn’t the case for some of her competitors — listen now!

In this episode, you’ll discover:
  • The importance of doing your market research to cover all the technical and insider knowledge needed to support your clients’ needs and become a go-to expert in your field
  • Why Instagram may be more profitable than Facebook (from a PR and sales perspective) in terms of opportunities, referrals, and direct clients
  • That your primary goal must be caring for and ensuring your customer has the best experience — taking care of your client means taking care of business, so the sales will follow!

Subscribe to the podcast for more social media strategy and tips to shine online (and leave
me a rating and review if you loved this episode)!

Highlights:
  • 01:45 Clara’s journey to a second career
  • 06:29 Why you should work with a travel advisor
  • 11:28 Power of social media (during the pandemic)
  • 13:52 Post-pandemic: Planning for the future
  • 17:29 Power Travel’s Guide to Stress-Free Family Vacations
  • 21:33 Be specific in your goals
  • 24:49 Instagram success
  • 27:00 Showing up honestly and authentically online
  • 28:54 Connect with Clara!

Links:
Power Travel: www.powertravel.ca
Instagram: www.instagram.com/powertravel.ca
BookYour Dream Vacation: https://powertravel.ca/booknow
Power Travel’s Guide to Stress-Free Family Vacations:
www.subscribepage.com/family-travel-ebook
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
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