EPISODE 29: How To Be The Go To Expert By Showing Up Powerfully And Consistently Online

“I knew that if I wanted my business to continue to be relevant at the end of all this, I needed
to be present, I needed to show my value, and I needed to show where I shine as
​opposed to everyone else.” —Clara Power

Planning your dream holiday can be super stressful, from making sense of slippery terms and
conditions to now having to factor in pandemic protocols!

This is one of the reasons Clara Power, after a 20-year career in HR, used her globetrotting
experience to create Power Travel.

Providing a tailored service that takes the stress out of planning family and multi-generational
vacations (and specializing in dreamy Disney packages), Clara’s expertise ranges from
guiding do-it-yourself vacationers through all the questions you wouldn’t even think to ask, to
taking care of literally everything.

Her story shows that it’s never too late to realize your business dreams, but it’s also one of
perseverance.

Tourism was one of the most severely affected sectors during the pandemic. Despite her
revenue decreasing by 95% over the past 18 months, Clara survived this period through
determination, motivation — and online strategy!

To discover how Clara used social media to build trust with her clients as a go-to expert in her
field, and ensured she was ready to move forward quickly when things began to open up --
which wasn’t the case for some of her competitors — listen now!

In this episode, you’ll discover:

• The importance of doing your market research to cover all the technical and insider knowledge needed to support your clients’ needs and become a go-to expert in your field
• Why Instagram may be more profitable than Facebook (from a PR and sales perspective) in terms of opportunities, referrals, and direct clients
• That your primary goal must be caring for and ensuring your customer has the best experience — taking care of your client means taking care of business, so the sales will follow!

Subscribe to the podcast for more social media strategy and tips to shine online (and leave
me a rating and review if you loved this episode)!

Highlights:

• 01:45 Clara’s journey to a second career
• 06:29 Why you should work with a travel advisor
• 11:28 Power of social media (during the pandemic)
• 13:52 Post-pandemic: Planning for the future
• 17:29 Power Travel’s Guide to Stress-Free Family Vacations
• 21:33 Be specific in your goals
• 24:49 Instagram success
• 27:00 Showing up honestly and authentically online
• 28:54 Connect with Clara!

Links:
Power Travel: www.powertravel.ca
Instagram: www.instagram.com/powertravel.ca
BookYour Dream Vacation: https://powertravel.ca/booknow
Power Travel’s Guide to Stress-Free Family Vacations:
www.subscribepage.com/family-travel-ebook
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck