“It all starts with an awareness and a desire to make change... Creating a business that has
diversity within it is a choice.” —Shelagh Cummins
Companies with diversity in their Board of Directors tend to make 3 to 4 times more revenue.
Would you be more inclined to trust, engage with, and support a company that you see
yourself and values reflected in? Absolutely!
If you create a diverse experience, your online content will not only reach but connect with
your audience — by creating a welcoming, safe space, you let your audience know you put
On this special episode of Strategize Your Business Online, I’m joined by Shelagh Cummins,
CEO and founder of The Road to Seven, offering coaching, training, and financing for women
entrepreneurs, and host of The Road to Seven podcast.
We discuss the importance of creating diverse marketing and how you can start to implement
change in your business today.
This can be as simple as making sure your imagery reflects different races, sexual
orientations, religions, genders, ages, and abilities...
...and showing respect for the people you have worked with by allowing them to tell their
stories — in their own words — through testimonials.
Representing your audience shows that you are willing to stand up — and speak up — for
And actively building a business that supports diversity, equality and inclusion is a choice.
What will yours be?
In this episode, you’ll discover:
If you want more ways to connect with ideal clients in the online space, subscribe to the
podcast (and leave me a rating and review if you enjoyed this episode!
The Road to Seven: https://www.theroadtoseven.com/theroadtoseven
The Road to Seven podcast: https://www.theroadtoseven.com/theroadtosevenpodcast
Connect with Shelagh: https://www.linkedin.com/in/shelaghcummins
Work with me: http://www.deeboswellbuck.com
About Dee Boswell-Buck
Certified in Social Media and Digital Marketing. With results driven strategies, we help small business owners find the best platforms to meet their goals, expand their reach and grow their business in the online space. From Social Media marketing, Web Design, email marketing to Facebook and Google Ads... We've got you covered!