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EPISODE 40: Our Favorite Apps That Help Us Stand Out On Social Media

1/5/2022

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“Platforms will flag a video if they see the watermark from another platform... they’re not going to drive traffic to that video once you’ve uploaded it elsewhere.” - Dee Boswell-Buck
Get ready to take a dive into tech!

Managing your professional social media in today’s world can be a tricky business. Not only
are there multiple platforms to show up on, but each platform offers a wealth of functionality to
learn, from text to images to video and more.

If you’re not ready to hire a social media manager, turning to technology is one way to create
more ease when it comes to showing up in front of your audience.

The secret is figuring out which apps to use!

In this episode, you’ll be taken on a tour of the affordable (or sometimes free) apps that will
help you simplify your social media and maximize your marketing.

Using these tools will streamline your ability to repurpose videos for usage across all
platforms without restrictions. Get ready to lighten your workload and expand your reach by
listening now!

Subscribe for more episodes on social media strategy and shining online.

In this episode, you’ll discover:
  • A variety of apps that simplify your social media marketing — and how to get the mostvalue from them
  • How to remove pesky watermarks from videos so that you can repurpose them for useon other platforms
  • The workaround to help you share multiple links in your Instagram bio — and howmany links you should share
Highlights:
  • 01:43 Social media management apps
  • 02:52 The InShot App
  • 04:10 Turning pictures into video ads
  • 05:20 Creating Instagram Reels from pre-made videos
  • 06:10 Repurposing Reels with InShot
  • 07:49 Story Save & Reels Video Downloader
  • 09:39 Snap Talk Download
  • 10:33 Story Cutter
  • 11:29 TW Download
  • 12:15 Unfollow Pro
  • 13:19 Facebook videos & Video Download
  • 13:50 URL-shortening app Bitly
  • 14:58 Link-sharing apps
  • 16:55 How to learn more!

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
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https://www.instagram.com/deeboswell_buck
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EPISODE 39: Tips To Audit Your Social Media So You Can Connect With Your Ideal Client

1/5/2022

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“It’s not just about getting in front of people, it’s about strategically getting in front of those who will be your ideal clients.” - Dee Boswell-Buck
Are you using social media for your business? Are you frustrated because your audience isn’t converting to sales? Auditing your social media presence may be the key to boosting your impact — and it’s something you can do right now.

The limitless reach of social media allows you to strategically get in front of your ideal clients, future collaborators, and great referral sources. Auditing your social media will help you understand what’s working (and what’s not) as well as how to refine your message in order to inspire your audience to convert.

Auditing determines whether the content you share is getting you in front of your dream clients… or causing you to lose your audience. By creating a structured schedule to audit your socials, you’ll learn when and how to pivot!

To discover how to properly audit your social media accounts, how often to do so, and how to use your dream client persona to uplevel your goal-setting, just press play!

In this episode, you’ll discover:
  • The importance of auditing your social media platforms — and when to do so
  • How to define the goals and challenges of your company and address them from a social media aspect
  • How to avoid the posting pitfalls that may cost you audience engagement

Highlights:
  • 04:06 Benefits of auditing
  • 05:09 How often you should audit
  • 06:43 Dream clients & social media growth
  • 10:26 Your social media challenges
  • 12:21 How many times to show up on social media
  • 13:29 Matching your goals with your posts
  • 17:14 Losing your target audience
  • 19:57 Using hashtags and links
  • 21:30 Reviewing insights for relevant data
  • 22:08 Exploring real estate opportunities
  • 23:53 Work with me!

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
www.linkedin.com/in/dee-boswell-buck
www.instagram.com/deeboswell_buck
www.twitter.com/deeboswellbuck
www.facebook.com/deeboswellbuck
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EPISODE 38: Why Plan B Will Always Diminish Your Efforts For Plan A

1/5/2022

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“When I really committed to my business, one of the things I wanted to make sure was that
every single woman from every single cultural background and every age group felt safe with myself and with my team.” - Amanda Reid
Are you the type of person who always has a backup plan in place? Usually, having a plan B is
a practical approach. But when it comes to running your business, you may find that having a
plan B will actually diminish the effort that you put toward your plan A, causing you to settle for
less than what you really want.

Amanda Reid is the founder of Amanda Reid Makeup, as well as makeup artist and hair stylist
who works on a wide variety of clients from brides to CEOs.

And she knows the value of having one clear plan... and sticking to it!

Although Amanda has a degree in Criminology, she firmly shoots down the idea of going to
law school. “It’s not part of the plan. The plan is to build this business and for it to be
successful,” Amanda says. “I always knew that if I had this escape plan in the back of my
mind, that I would use it one day if it got really hard.”

Instead, Amanda has worked hard to create a thriving business that is in alignment with her
values, ensuring that her clients and team always feel respected, safe, and comfortable.

In this episode, you’ll discover:
  • The mindset strategy that Amanda uses to keep herself focused on her plan A
  • The practices and procedures that Amanda put in place to ensure that her team are able to work successfully with diverse clientele
  • What her background in criminology wound up teaching her about business

About Amanda Reid: Amanda Reid is a makeup artist and hair stylist with 18 years of
experience who works with clients from all walks of life, age groups, and industries. Amanda
Reid Makeup is the company headed by this dynamic artist, who leads a highly skilled team in
the areas of bridal, corporate photoshoots and video, commercial shoots, and private
clientele in the Greater Toronto area.

Highlights:
  • 00:01 Intro
  • 01:55 Meet Amanda Reid
  • 03:11 Amanda’s journey
  • 04:04 How she grew her business & team
  • 08:26 Makeup for diverse clientele
  • 10:07 Values & procedures
  • 13:01 Having a strong mindset
  • 16:19 Plan A v. Plan B
  • 17:45 Criminology & forensic science
  • 19:48 Why not law school?
  • 23:19 Pandemic shifts
  • 29:44 Showing up during lockdowns
  • 33:08 Benefits of professional headshots
  • 34:27 Online class & top 2 feelings
  • 39:29 Social media
  • 43:00 What’s on the horizon?

Links:
Amanda Reid
http://www.amandareidmakeup.com
https://www.facebook.com/AMRAmandaReidMakeup
Instagram: @amandareidmakeup
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 37: Getting Clarity On Your Personal Finances Can Help You Focus On Your Business

1/5/2022

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“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it
and hoping it works out.  You’ll be so much more successful if you have a plan in place
​for each milestone.” 
- Sunny Wishart
There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary.

The truth is that the average person doesn’t have many options when it comes to high-quality financial advice. My guest, Sunny Wishart, founded A La Carte Financial to help individuals and families who are seeking clarity, organization, and education in their financial life. 

Sunny helps her clients dig into the nitty-gritty of their finances. Your finances should be organized with a purpose — and every element should be working toward a clear goal!

When dealing with financial clients, Sunny draws on her background as a former music teacher to mentor them through the fundamentals of finance. She really makes financial education feel comfortable and achievable, so I know that you’ll get a lot out of this episode!

In this conversation, you’ll learn valuable tips to help you budget strategically and streamline your finances. We discuss corporate exits, pandemic spending, finance bootcamps, and more. Listen now!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The process that Sunny uses to help her clients come up with budgets that work for their lifestyles 
  • The financial planning and lifestyle changes that Sunny and her family put in place as she was leaving her 9-to-5 to run her own business 
  • Why you should choose to work with a Certified Financial Planner rather than one without a certification — no matter how much experience they have

About Sunny Wishart:
Sunny is Certified Financial Planner and the president and founder of A la Carte Financial. As a fee-based financial planner she prioritizes unbiased, objective financial advice and holds honesty and integrity as a defining value. Her background includes personal banking, business management, and financial planning.

Highlights:‌ ‌

  • 00:01  Intro
  • 01:51  Meet Sunny Wishart
  • 03:03  What financial clarity looks like
  • 05:00  Planning for your milestones
  • 06:06  Sunny’s journey
  • 07:44  Financial planning to leave corporate
  • 09:02  What is a CFP? 
  • 10:14  Sunny’s website
  • 12:28  Sunny’s services
  • 14:00  Getting real about budgeting vices
  • 16:20  The getting-to-know-you process
  • 17:49  Shifts since the pandemic hit
  • 19:12  Spending trends during the pandemic
  • 22:30  Sunny’s blog
  • 25:19  Social media + content
  • 27:15  What’s on the horizon?

Links:‌ ‌
​
Sunny Wishart
https://www.alacartefinancial.ca
https://ca.linkedin.com/in/sunnygalbraith 
https://www.facebook.com/AlaCarteFinancial 
Twitter: @AlaCarteFinance
Work with me: http://www.deeboswellbuck.com
Stay Connected
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https://www.twitter.com/deeboswellbuck  
https://www.facebook.com/deeboswellbuck 
https://www.pinterest.ca/DeeBoswellBuck
 

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EPISODE 36: How Branding Photos Can BE Used And Make An Impact On Business Growth

1/5/2022

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“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani
Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.

Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.

In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.

She also shares her story.

How she relied on the business community to refine her process and purpose in the early days...

Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream... 

As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!

Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy. 

To grow your business using your visual brand story, listen to the episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • How to incorporate planning your brand photography session in your project management and strategic vision
  • That brand photography can help you to bring your audience on your journey (using your ‘visual story bucket’)
  • Why using outdoor space in your photography is super relatable for your audience right now (and promotes trust and mental wellbeing)

Did you love this episode? I would love it if you would leave me a rating and review!

Highlights:‌ 
02:05    Welcome, Nathalie! 
06:14    Social proof: Trust & testimonials  
08:03    Pricing & free time 
09:08    What makes Pictonat Photography different?
13:01    Telling your story: Planning
14:21    Pivoting in the pandemic  
18:48    Showing up consistently online
20:55    Brand vibe: Foundation, timing & journey
23:15    Studio space
24:50    Connect with Nathalie!  
26:23    Opportunities on different social platforms
28:26    Working with Nathalie: Comfort & confidence
30:17    Brand Builder & subscription service

Links:‌ ‌
Pictonat: www.pictonat.com
Brand Builder: www.pictonat.com/personalbranding-minisession 

Instagram:
www.instagram.com/pictonatphoto 

LinkedIn:
www.linkedin.com/in/nathalie-amlani
Focal Tangent: www.pictonat.com/focal-tangent-podcast 

Work with me:
http://www.deeboswellbuck.com


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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
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