“Platforms will flag a video if they see the watermark from another platform... they’re not going to drive traffic to that video once you’ve uploaded it elsewhere.” - Dee Boswell-Buck
Get ready to take a dive into tech!
Managing your professional social media in today’s world can be a tricky business. Not only are there multiple platforms to show up on, but each platform offers a wealth of functionality to learn, from text to images to video and more. If you’re not ready to hire a social media manager, turning to technology is one way to create more ease when it comes to showing up in front of your audience. The secret is figuring out which apps to use! In this episode, you’ll be taken on a tour of the affordable (or sometimes free) apps that will help you simplify your social media and maximize your marketing. Using these tools will streamline your ability to repurpose videos for usage across all platforms without restrictions. Get ready to lighten your workload and expand your reach by listening now! Subscribe for more episodes on social media strategy and shining online. In this episode, you’ll discover:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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“It’s not just about getting in front of people, it’s about strategically getting in front of those who will be your ideal clients.” - Dee Boswell-Buck
Are you using social media for your business? Are you frustrated because your audience isn’t converting to sales? Auditing your social media presence may be the key to boosting your impact — and it’s something you can do right now.
The limitless reach of social media allows you to strategically get in front of your ideal clients, future collaborators, and great referral sources. Auditing your social media will help you understand what’s working (and what’s not) as well as how to refine your message in order to inspire your audience to convert. Auditing determines whether the content you share is getting you in front of your dream clients… or causing you to lose your audience. By creating a structured schedule to audit your socials, you’ll learn when and how to pivot! To discover how to properly audit your social media accounts, how often to do so, and how to use your dream client persona to uplevel your goal-setting, just press play! In this episode, you’ll discover:
Highlights:
Links: Work with me: http://www.deeboswellbuck.com Stay Connected www.linkedin.com/in/dee-boswell-buck www.instagram.com/deeboswell_buck www.twitter.com/deeboswellbuck www.facebook.com/deeboswellbuck www.pinterest.ca/DeeBoswellBuck 
“When I really committed to my business, one of the things I wanted to make sure was that
every single woman from every single cultural background and every age group felt safe with myself and with my team.” - Amanda Reid
Are you the type of person who always has a backup plan in place? Usually, having a plan B is
a practical approach. But when it comes to running your business, you may find that having a plan B will actually diminish the effort that you put toward your plan A, causing you to settle for less than what you really want. Amanda Reid is the founder of Amanda Reid Makeup, as well as makeup artist and hair stylist who works on a wide variety of clients from brides to CEOs. And she knows the value of having one clear plan... and sticking to it! Although Amanda has a degree in Criminology, she firmly shoots down the idea of going to law school. “It’s not part of the plan. The plan is to build this business and for it to be successful,” Amanda says. “I always knew that if I had this escape plan in the back of my mind, that I would use it one day if it got really hard.” Instead, Amanda has worked hard to create a thriving business that is in alignment with her values, ensuring that her clients and team always feel respected, safe, and comfortable. In this episode, you’ll discover:
About Amanda Reid: Amanda Reid is a makeup artist and hair stylist with 18 years of experience who works with clients from all walks of life, age groups, and industries. Amanda Reid Makeup is the company headed by this dynamic artist, who leads a highly skilled team in the areas of bridal, corporate photoshoots and video, commercial shoots, and private clientele in the Greater Toronto area. Highlights:
Links: Amanda Reid http://www.amandareidmakeup.com https://www.facebook.com/AMRAmandaReidMakeup Instagram: @amandareidmakeup Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“At each milestone, you do have to sit down and reevaluate your finances, instead of just doing it
and hoping it works out. You’ll be so much more successful if you have a plan in place for each milestone.” - Sunny Wishart
There’s no question that taking care of your finances can feel overwhelming, stressful… or even a little scary.
The truth is that the average person doesn’t have many options when it comes to high-quality financial advice. My guest, Sunny Wishart, founded A La Carte Financial to help individuals and families who are seeking clarity, organization, and education in their financial life. Sunny helps her clients dig into the nitty-gritty of their finances. Your finances should be organized with a purpose — and every element should be working toward a clear goal! When dealing with financial clients, Sunny draws on her background as a former music teacher to mentor them through the fundamentals of finance. She really makes financial education feel comfortable and achievable, so I know that you’ll get a lot out of this episode! In this conversation, you’ll learn valuable tips to help you budget strategically and streamline your finances. We discuss corporate exits, pandemic spending, finance bootcamps, and more. Listen now! In this episode, you’ll discover:
About Sunny Wishart: Sunny is Certified Financial Planner and the president and founder of A la Carte Financial. As a fee-based financial planner she prioritizes unbiased, objective financial advice and holds honesty and integrity as a defining value. Her background includes personal banking, business management, and financial planning. Highlights:
Links: Sunny Wishart https://www.alacartefinancial.ca https://ca.linkedin.com/in/sunnygalbraith https://www.facebook.com/AlaCarteFinancial Twitter: @AlaCarteFinance Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck 
“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani
Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.
Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling. In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision. She also shares her story. How she relied on the business community to refine her process and purpose in the early days... Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream... As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast! Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy. To grow your business using your visual brand story, listen to the episode! In this episode, you’ll discover:
Did you love this episode? I would love it if you would leave me a rating and review! Highlights: 02:05 Welcome, Nathalie! 06:14 Social proof: Trust & testimonials 08:03 Pricing & free time 09:08 What makes Pictonat Photography different? 13:01 Telling your story: Planning 14:21 Pivoting in the pandemic 18:48 Showing up consistently online 20:55 Brand vibe: Foundation, timing & journey 23:15 Studio space 24:50 Connect with Nathalie! 26:23 Opportunities on different social platforms 28:26 Working with Nathalie: Comfort & confidence 30:17 Brand Builder & subscription service Links: Pictonat: www.pictonat.com Brand Builder: www.pictonat.com/personalbranding-minisession Instagram: www.instagram.com/pictonatphoto LinkedIn: www.linkedin.com/in/nathalie-amlani Focal Tangent: www.pictonat.com/focal-tangent-podcast Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck |
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