EPISODE 38: Why Plan B Will Always Diminish Your Efforts For Plan A

“When I really committed to my business, one of the things I wanted to make sure was that
every single woman from every single cultural background and every age group felt safe with myself and with my team.” - Amanda Reid

Are you the type of person who always has a backup plan in place? Usually, having a plan B is
a practical approach. But when it comes to running your business, you may find that having a
plan B will actually diminish the effort that you put toward your plan A, causing you to settle for
less than what you really want.

Amanda Reid is the founder of Amanda Reid Makeup, as well as makeup artist and hair stylist
who works on a wide variety of clients from brides to CEOs.

And she knows the value of having one clear plan... and sticking to it!

Although Amanda has a degree in Criminology, she firmly shoots down the idea of going to
law school. “It’s not part of the plan. The plan is to build this business and for it to be
successful,” Amanda says. “I always knew that if I had this escape plan in the back of my
mind, that I would use it one day if it got really hard.”

Instead, Amanda has worked hard to create a thriving business that is in alignment with her
values, ensuring that her clients and team always feel respected, safe, and comfortable.

In this episode, you’ll discover:

• The mindset strategy that Amanda uses to keep herself focused on her plan A
• The practices and procedures that Amanda put in place to ensure that her team are able to work successfully with diverse clientele
• What her background in criminology wound up teaching her about business

About Amanda Reid: Amanda Reid is a makeup artist and hair stylist with 18 years of
experience who works with clients from all walks of life, age groups, and industries. Amanda
Reid Makeup is the company headed by this dynamic artist, who leads a highly skilled team in
the areas of bridal, corporate photoshoots and video, commercial shoots, and private
clientele in the Greater Toronto area.

Highlights:

• 00:01 Intro
• 01:55 Meet Amanda Reid
• 03:11 Amanda’s journey
• 04:04 How she grew her business & team
• 08:26 Makeup for diverse clientele
• 10:07 Values & procedures
• 13:01 Having a strong mindset
• 16:19 Plan A v. Plan B
• 17:45 Criminology & forensic science
• 19:48 Why not law school?
• 23:19 Pandemic shifts
• 29:44 Showing up during lockdowns
• 33:08 Benefits of professional headshots
• 34:27 Online class & top 2 feelings
• 39:29 Social media
• 43:00 What’s on the horizon?

Links:
Amanda Reid
http://www.amandareidmakeup.com
https://www.facebook.com/AMRAmandaReidMakeup
Instagram: @amandareidmakeup
Work with me: http://www.deeboswellbuck.com

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