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EPISODE 10: Building a Healing and Life Changing Business

6/20/2021

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Gabriella Vamvakidis, Copperwood Trail, Women in business, female entrepreneurs, Canadian podcast, Toronto podcast, Social media management small business, Toronto small business marketing, Canadian keynote speaker
“When it came to self-confidence, I realized that I was lacking in that area — when I interacted with the horses, I felt so empowered being with them… my vision was to invite other women to come and experience what I did.” —Gabriella Vamvakidis.
When was the last time you felt truly peaceful, grounded, and connected to yourself? I bet you were offline.

As business owners, we rely on online spaces to support every aspect of our work. But spending so much time scrolling through feeds and updating our profiles means we often forget the therapeutic benefits outdoor spaces, animals, and nature provide. I’m joined on this episode by Copperwood Trail owner Gabriella Vamvakidis, who built her business to provide a safe space for people to reconnect with themselves by experiencing the healing power of horses.

Gabriella did not expect to fall in love with horses — let alone build a business around them with no model — but her journey as a business owner is full of relatable touchstones. When she moved with her family to a rural property in Stouffville, Ontario, she didn’t have any interest in her husband’s horses for two years. Until fate stepped in — the day she was left to care for the horses was the day everything changed. 
​

The support, peace, and empowerment Gabriella felt from the animals inspired her to share that magical and therapeutic experience — specifically to inspire confidence in other women. From hosting women’s wellness retreats to expanding her program to family experiences and first responder therapy, Gabriella’s story shows that wellbeing and mindfulness are just as important as success. After you’ve listened to the episode, I hope that you’re inspired to step offline and go outside (at least for a little while)!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌ 
  • How Gabriella created a business model (without using a model)!  
  • Why Instagram has been Gabriella’s secret to success in reaching clients.  
  • That you don’t need to post perfect photos online — consistency is key!

Highlights:‌ ‌ 

  • 01:20    Welcome, Gabriella!  
  • 05:15    Fear of not being in control.  
  • 07:26    The day life changed.  
  • 10:01    Education and interaction.  
  • 11:35    Empowerment and confidence.   
  • 12:51    Business start-up challenges.  
  • 14:30    Connecting with clients online.  
  • 15:30    Showing up consistently online.  
  • 17:34    Navigating lockdown limitations.  
  • 19:25    Helping and healing.  
  • 21:42    Connect with Gabriella.   

Links:‌ ‌
  • Follow Gabriella on Instagram: @copperwoodtrail
  • Connect with Gabriella on Facebook: @copperwoodtrail
  • Visit Copperwood Trail: http://www.copperwoodtrail.com  
​
Work With Me: 
  • http://www.deeboswellbuck.com

Stay Connected
  • https://www.linkedin.com/in/dee-boswell-buck   
  • https://www.instagram.com/deeboswell_buck  
  • https://www.twitter.com/deeboswellbuck  
  • https://www.facebook.com/deeboswellbuck  
  • https://www.pinterest.ca/DeeBoswellBuck
 
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EPISODE 8: Organizing Strategies for Business and Peace of Mind

6/3/2021

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Picture
“It’s always great to have a place, one spot, where you have all your information and it’s categorized, so that when you need to find it, it’s easier to find.”
—Arlene Williams

Do you dream of running a clutter-free home and business, but keep getting lost in the mess?
Clutter causes stress.

As entrepreneurs, we are constantly juggling clients, paperwork, and life. Despite best efforts, when our systems lose structure, the clutter can easily become overwhelming. Making your spaces and systems clutter-free brings inner calm, efficiency, and increased productivity, so you have more time for 
what really matters.
  
But how do you clean up your clutter without falling into the same mistakes again?

By developing consistent and manageable organizational strategies for your home and business — and peace of mind.

 
My guest on this episode of Strategize Your Business Online is professional organizer and owner of Bona Fide Organizing, Arlene Williams. Arlene leveraged her organizational skills to build a company that uses creative systems to bring efficiency and functionality to businesses. 
  
A passionate advocate for mental health and wellbeing, Arlene helps individuals limit the stress that clutter causes so they can focus on living and working in a peaceful, productive, and organized environment. 
 
Full disclosure: I was absolutely this individual --
​I hired Arlene to hold me accountable and help to clean up my clutter, and I have never looked back! Here’s one of the crucial things I’ve learned: integrating consistent and simple structures into your routine allows you to create productive habits and focus on pushing your (super organized!) business forward — while also making sure you’re looking after your mental health and wellbeing. 

  
For more professional organization advice from Arlene that you can start implementing today, press play!
  
In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌
>>  Why scheduling is a must to create a workable system.  
>>  How to create functionality in your living and working spaces.  
>>  The benefits (and misconceptions!) of hiring a professional organizer.
For all the tips and tricks to strategize your business online, subscribe, rate, and review!
    
Highlights:‌ ‌ 
01:18   Arlene’s journey: From start-up to success.  
07:18   Fearless mindset.  
09.01   Organize yourself!  
14:44   Why hire a professional organizer?  
20:23   Virtual organizing (pivoting in the pandemic).  
24:06   Social media: Show up, repurpose, and connect.  
28:20   Arlene’s transferable top tips.
​33:08   Connect with Arlene.
   

Links:‌
Connect with Arlene: https://linktr.ee/bonafideorganizing
Bona Fide Organizing: https://bonafideorganizing.com
Work with me: http://www.deeboswellbuck.com

Stay Connected  
https://www.linkedin.com/in/dee-boswell-buck  
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 7: How I Rebuilt My Business During The Pandemic

6/1/2021

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“The pandemic is bleak and a scary situation, but I hope I inspired you by sharing ways that you can focus and strategize your business so you can push forward, book you dream clients and be more profitable.” - Dee Boswell-Buck
If you are sick and tired of hearing about resilience during the pandemic, then this episode may not be for you.

But if you want to learn how I went from losing nearly all of my clients and having no leads to a full client roster and speaking opportunities within6 months.... then sit tight for a dose of inspiration!

Seeing so many businesses move online due to lockdown, with no strategy and inconsistent content, helped me to both focus my offerings and create clear, targeted, and consistent content. 

I utilized my time by investing in knowledge and skills to add credibility to my business, consistently showed up on social media, and created online content that helped my audience by aligning with their values and focusing on their long-term needs and short-term goals. 

In less than two months, this process of rinse and repeat led to a steady stream of inquiries. 

In this episode I share my journey through the pandemic step by step, and reveal how I strategized my business online in order to push the needle, increase my visibility, and connect with new clients. 

It wasn't a smooth ride. It was filled with lessons. But I think it will leave you inspired. 

In this episode, you’ll discover:

  • How I utilized skills gained during the pandemic to launch a LinkedIn strategy course for business owners
  • How I focused my offerings to provide exactly what my target market needed
  • How I updated, recycled, and refreshed online content to consistently cater to my ideal clients 

Highlights:

  • 00:35 March 2020 
  • 02:31 Adjusting to loss of business and a new life 
  • 03:04 Putting a positive business plan in place 
  • 04:14 Creating clear & consistent online content 
  • 04:46 Slimming down offerings 
  • 05:32 Investing in skills – media coach 
  • 05:57 Repurposing content & updating online spaces 
  • 07:20 Investing in skills – group coaching 
  • 08:01 Booking new clients & speaking gigs 
  • 08:35 Recap 

Links:
Work with me: http://www.deeboswellbuck.com 

​Stay Connected

https://www.linkedin.com/in/dee-boswell-buck 
https://www.instagram.com/deeboswell_buck 
https://www.twitter.com/deeboswellbuck 
https://www.facebook.com/deeboswellbuck 
https://www.pinterest.ca/DeeBoswellBuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
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    • Full Service Social Media Management
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