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EPISODE 44: 5 Ways To Avoid Getting Hacked On Social Media

2/2/2022

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how to avoid getting hacked on social media
“The hacking of social media accounts is at an all-time high. Recent reports have shared that social media account hacking has gone up from 13% to 28% in 2021.” - Dee Boswell-Buck
When it comes to our social media accounts, sometimes we are our own biggest weakness.

A recent report has found that social media account hacking has increased by 15% in just the
past two years — and a lot of this hacking can be traced back to social media users’ own risky
behaviours. As social media users share more and more details about their everyday lives
online, it becomes much easier for hackers to attempt to take over your profile.

Being aware of your social media interactions and digital surroundings is more important than
ever before... especially if you use social media to promote your business.

Luckily, you can reduce the chances of your online accounts being breached by making
some simple changes to your online behaviours. With 5 easy-to-follow steps, you can ensure
that you are adding an extra layer of protection and safety to your social media accounts,
whether personal or professional.

In this week’s episode, you’ll learn how to spot red flags online, simple steps that you can take
to dramatically increase your online security, and the importance of awareness around social
media sharing and messaging.

In this episode, you’ll discover:
  • The high-risk online behaviours that can increase your chances of being hacked
  • 5 simple tips to reduce your chances of getting hacked
  • How to recognize potential hacker behaviour in your DMs and inboxes — and what to do when you encounter it

Highlights:
  • 00:01 Intro
  • 01:28 Rise of social media hacking
  • 02:27 The dangers of sharing too much
  • 03:39 5 ways to avoid being hacked on social media
  • 04:16 Best practices for dealing with passwords
  • 05:04 Multi-factor authentication
  • 05:27 Accepting Facebook friend requests
  • 06:23 Public v. private settings
  • 07:33 Beware of your direct messages
  • 10:03 Take conversations off social media
  • 12:06 Recap

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
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https://www.instagram.com/deeboswell_buck
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EPISODE 43: Important Factors To Consider When Planning Professional Branding Photos

2/2/2022

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, Sheldon Isaac Brand Photography, Toronto Brand Photography, Planning Professional Branding Photos
“I love doing on-site shoots... Sometimes, showing how people get things done, depending on 
the nature of their business, is very important to them telling their story.” - Sheldon Isaac
They say that a picture is worth a thousand words — but what does that mean for your bottom
line?

Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs
and business owners enhance their marketing and deepen their connection with their
audience through branding photography and professional headshots.

“Most people I deal with have never had a professional photoshoot before. The most
professional thing was them sitting down in grades 1-9 saying ‘cheese!’ with the school
photographer,” Sheldon says. “So, because they haven’t done that before, they don’t know
what’s involved.”

Press play to learn what goes into planning a professional photoshoot for businesses, how to
get the most value from your shoot, and when business owners should consider investing in
professional headshots.

In this episode, you’ll discover:
  • What goes into impactful and effective brand photography — and how it will improve your professional online presence
  • The 2 biggest missed opportunities when it comes to how business owners use their photos online
  • The types of professional videos that can help you polish your image and push the needle in your business

About Sheldon Isaac: Sheldon Isaac is a professional photographer serving Ajax, Pickering,
Whitby, Durham Region, and the Greater Toronto Area in Ontario, Canada. He specializes in
capturing the moments that matter through fun, stress-free, and efficient experiences,
whether doing wedding photography, corporate photography, headshots, or family portraits.

Highlights:
  • 00:01 Intro
  • 01:37 Meet Sheldon Isaac
  • 04:15 Sheldon’s entrepreneurial journey
  • 07:24 From side hustle to all-in
  • 10:17 Investing in headshots
  • 12:35 Most popular services for businesses
  • 13:49 Shoot preparation & planning
  • 18:42 Biggest missed opportunities
  • 20:48 LinkedIn, Instagram & TikTok
  • 27:26 Doing the dance
  • 29:17 Sheldon’s hashtag
  • 30:58 Top lessons learned when working with Sheldon
  • 35:47 What’s on the horizon?

Links:
Sheldon Isaac
https://www.sheldonisaac.com
https://ca.linkedin.com/in/sheldonisaac
https://www.linkedin.com/search/results/content/?keywords=%23GrowWithPhoto
https://www.instagram.com/sheldonisaacimages
https://twitter.com/shel_isaac
https://www.facebook.com/sheldonisaacimages
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 42: Exiting The 9 to 5 To Start A Business - Challenges & Advantages

2/2/2022

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Picture
“You need to really listen to your inner voice, really channel into what your purpose is on earth... and you will find what you’re truly good at.” - Kayann Saunders
After over a decade of working in the corporate and hospitality industries, my guest Kayann
Saunders grew tired of the 9-5 lifestyle... and decided to pursue her dream of becoming an
entrepreneur. 

Kayann now owns and operates not one, but TWO successful businesses, working as an
independent licenced mortgage agent and as CEO of Vincan Personal Concierge, her
personal assistant and lifestyle management company.

Kayann launched Vincan as a cleaning service when she first moved to Canada, before
putting the business on hold after landing her first corporate job. Since relaunching Vincan in
2019, she has expanded its offerings to include day-to-day errands, household reorganization
and decluttering, decor and staging, and house sitting, among other services.

This brilliant and timely shift perfectly positioned the company to thrive during the pandemic,
as Vincan’s errand services have become invaluable to its clients!

Determined to build a career based on her strengths and purpose, Kayann followed her
passion for helping others. Press play now to hear Kayann’s inspiring story of perseverance
and reinvention — and remember to subscribe so that you never miss an episode.

In this episode, you’ll discover:
  • How Kayann has grown and evolved Vincan Personal Concierge over time to suit her own needs and the needs of her clients
  • Why it’s important to show up powerfully on your social media — even when you don’t want to
  • How Kayann has stood strong in her values in order to build an aligned business that brings her joy

About Kayann Saunders: Kayann Saunders is a licenced mortgage broker and the CEO of
Vincan Personal Concierge, a personal assistant and lifestyle management company that
manages the life of your home so that you can focus on your family and your career. Kayann is
a wife, mother, and career woman with a passion for helping people.

Highlights:
  • 00:01 Intro
  • 01:41 Meet Kayann Saunders
  • 03:21 Vincan Personal Concierge
  • 06:06 Kayann’s entrepreneurial journey
  • 10:14 Leaving corporate
  • 13:10 Market research
  • 14:38 Origin of “Vincan”
  • 17:45 Top Vincan services
  • 21:22 Client mindset & building relationships
  • 27:13 Know the value of your time
  • 28:53 Follow your purpose
  • 33:20 Favourite social media platforms
  • 38:00 What’s on the horizon?

Links:
Kayann Saunders
https://www.vincanpersonalconcierge.ca
https://www.facebook.com/vincanpersonal
https://www.facebook.com/kayann.saunders.9
https://www.instagram.com/vincanpersonal
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
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EPISODE 41: 5 Ways To Improve Your 2022 Social Media Strategy

2/2/2022

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Picture
​“Cater your content to the interests of your audience. This will help you leverage your social
media platforms as you share content that actually appeals to the consumer.” - Dee Boswell-Buck
The year 2020 marked a major increase in the number of people using social media... and
they weren’t just looking at pictures of cats. These Instagram, Twitter, TikTok, and Facebook
users were the driving force behind an increase in online sales worldwide.

Savvy small business owners are paying attention to this trend and making it work to their
advantage!

Social media offers business owners a bundle of benefits. In addition to increasing their sales,
using social media strategically can help them build brand awareness and grow their
audience, without spending a large amount of money on advertising.

If you and your team are strategizing your social media presence for the coming year, then
you’ll definitely want to listen to this episode because simply being present just isn’t enough
— you must be strategic in order to maximize your impact (and your online sales!).

In this episode, I share 5 simple ways to improve your social media strategy in 2022. Press
play to learn how to take your social media game plan from “How?” to “Wow!”
In this episode, you’ll discover:
  • How to enhance your online marketing with user-generated content — and why social proof is so important
  • Why showing visible support for other small businesses can actually help you grow your own
  • New changes to the Instagram platform that every small business owner needs to know

Highlights:
  • 00:55 Intro
  • 02:00 Cater to the interests of your audience
  • 03:17 Collect & organize reviews
  • 04:22 Show your support
  • 05:51 Get your Reels done
  • 07:19 Explore & use TikTok
  • 00:00 Recap

Links:
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed