DEE BOSWELL-BUCK CREATIVE
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EPISODE 23: Indigenous Representation Within A Beauty Brand And The Journey To Highest-Standard Of Sustainability

9/2/2021

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“Whatever we’re doing or making or creating, how will it affect the next generation?” —Jenn Harper
Indigenous people make up 5% of the global population, yet protect 80% of the world’s
ecosystems.

Jenn Harper created beauty brand Cheekbone Beauty because she was unable to see herself
and the global Indigenous community represented across beauty marketing growing up.
Described as giving “Indigenous people a much-needed place to be seen,” her socially
conscious brand focuses on educational marketing and (environmentally and community)
sustainable systems to effect real change.

Jenn joins me on this episode of StrategizeYour Business Online to showcase her beautiful
philosophies and share her healing journey — from finding empowerment in reconnecting
with her First Nations roots to creating a 6-figure beauty company (despite not coming from a
beauty background)!

You started your business to make a difference, but what could you do differently in your
business to effect change?

In this episode, you’ll discover:
  • Why pushing yourself and your business to the limits by setting “impossible” goals (such as zero-waste packaging by 2023) leads to innovation!
  • How to build community by marketing with user-generated content on social media
  • The importance of researching and implementing sustainable systems
Never miss an episode of StrategizeYour Business Online — subscribe to the podcast (and
rate and review)!

Highlights:
  • 02:01 Jenn’s journey
  • 06:39 Pathway to healing
  • 08:56 Community
  • 10:01 Sustainability
  • 11:36 Global Indigenous group
  • 13:20 Zero waste goal
  • 15:12 Carbon neutral
  • 17:46 Educational marketing & sustainable systems
  • 21:47 Cheekbone Beauty
  • 26:30 Relationship to every living thing
  • 30:00 Lessons & love
  • 31:18 Pandemic & social movement
  • 34:56 Clean beauty & Sephora
  • 35:55 User-generated content
  • 37:51 Multi-use product launch: Sustain Complexion Pencil
  • 43:26 Connect with Jenn!

Links:
Work with me: http://www.deeboswellbuck.com
Cheekbone Beauty: https://www.cheekbonebeauty.com
Cheekbone Beauty on Instagram: https://www.instagram.com/cheekbonebeauty
Sustain Complexion Pencil:
https://www.cheekbonebeauty.com/collections/sustain-complexion-pencil
Sustain Lipgloss collection:
https://www.cheekbonebeauty.com/collections/sustain-lipgloss
Sustain Lipstick collection: https://www.cheekbonebeauty.com/collections/sustain-lipstick

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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EPISODE 22: You NEED To Learn How To Read And Write A Contract!

9/2/2021

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“A business lawyer will be able to help you protect what you’ve already built and to look for opportunities in your business where you can leverage what you already have to grow the value of your business.” 
​—Andrea Henry
Can you read and write a contract?

Legal aid can be scary and overwhelming, and plenty of business lawyers will simply tell you
where to sign — and not to worry about the details...

....but as a business owner, it’s our business to worry about the details to ensure we don’t lose
any rights — or our business — through legal oversights!

A business lawyer for over 15 years and the founder of Henry Business Law, Andrea Henry
has made it her mission to teach other women entrepreneurs what the legal jargon means --
so you can make clear, well-informed decisions about your money, investment, and future.
Andrea joins me on this episode of StrategizeYour Business Online to share how working with
a business lawyer will protect every element of your business: your money (from insurance to
investment to taxes), your relationships (crafting contracts that clearly tell the story of each),
and your intellectual property (your zone-of-genius)!

No matter what your budget is, or where you are in your journey, Andrea’s templates, resources, and programs will help to ensure you’re fully protected!

In this episode, you’ll discover:
  • Why you need to conduct a legal audit if you’re making the move from employee to entrepreneur
  • The different types of contract templates, and the importance of customising templates to your jurisdiction and industry
  • How thinking about your intentions for your business — your exit strategy — today will protect your future assets
Be strategic in making sure you never miss an episode of the podcast — subscribe today
(and leave me a rating and review)!

Highlights:
  • 01:07 Welcome to Andrea!
  • 04:27 Legal aid is for all
  • 05:15 Level playing field
  • 06:18 Virtual services
  • 07:44 Referrals, networks & social media
  • 08:35 Legal audit
  • 10:55 Business freedom
  • 12:04 View your business as an asset
  • 13:43 The exit strategy
  • 15:57 Contract template types
  • 19:33 Anatomy of a Contract
  • 22:51 Three pillars framework
  • 28:40 Adapting to social media trends
  • 30:22 The Secure Startup
  • 31:33 StrategizeYour Business Online: Lessons From the Trenches
  • 32:29 Connect with Andrea

Links:
Henry Business Law: https://henrybusinesslaw.com
Andrea’s Instagram: https://www.instagram.com/henrybusinesslaw
The Secure Startup: https://thesecurestartup.ca
Anatomy of a Contract: https://thesecurestartup.ca/freeguide
StrategizeYour Business Online: Lessons From The Trenches:
https://www.deeboswellbuck.com/conference.html
Work with me: http://www.deeboswellbuck.com

Stay Connected
https://www.linkedin.com/in/dee-boswell-buck
https://www.instagram.com/deeboswell_buck
https://www.twitter.com/deeboswellbuck
https://www.facebook.com/deeboswellbuck
https://www.pinterest.ca/DeeBoswellBuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
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