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EPISODE 23: Indigenous Representation Within A Beauty Brand And The Journey To Highest-Standard Of Sustainability

9/2/2021

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“Whatever we’re doing or making or creating, how will it affect the next generation?” —Jenn Harper
Indigenous people make up 5% of the global population, yet protect 80% of the world’s
ecosystems.

Jenn Harper created beauty brand Cheekbone Beauty because she was unable to see herself
and the global Indigenous community represented across beauty marketing growing up.
Described as giving “Indigenous people a much-needed place to be seen,” her socially
conscious brand focuses on educational marketing and (environmentally and community)
sustainable systems to effect real change.

Jenn joins me on this episode of StrategizeYour Business Online to showcase her beautiful
philosophies and share her healing journey — from finding empowerment in reconnecting
with her First Nations roots to creating a 6-figure beauty company (despite not coming from a
beauty background)!

You started your business to make a difference, but what could you do differently in your
business to effect change?

In this episode, you’ll discover:
  • Why pushing yourself and your business to the limits by setting “impossible” goals (such as zero-waste packaging by 2023) leads to innovation!
  • How to build community by marketing with user-generated content on social media
  • The importance of researching and implementing sustainable systems
Never miss an episode of StrategizeYour Business Online — subscribe to the podcast (and
rate and review)!

Highlights:
  • 02:01 Jenn’s journey
  • 06:39 Pathway to healing
  • 08:56 Community
  • 10:01 Sustainability
  • 11:36 Global Indigenous group
  • 13:20 Zero waste goal
  • 15:12 Carbon neutral
  • 17:46 Educational marketing & sustainable systems
  • 21:47 Cheekbone Beauty
  • 26:30 Relationship to every living thing
  • 30:00 Lessons & love
  • 31:18 Pandemic & social movement
  • 34:56 Clean beauty & Sephora
  • 35:55 User-generated content
  • 37:51 Multi-use product launch: Sustain Complexion Pencil
  • 43:26 Connect with Jenn!

Links:
Work with me: http://www.deeboswellbuck.com
Cheekbone Beauty: https://www.cheekbonebeauty.com
Cheekbone Beauty on Instagram: https://www.instagram.com/cheekbonebeauty
Sustain Complexion Pencil:
https://www.cheekbonebeauty.com/collections/sustain-complexion-pencil
Sustain Lipgloss collection:
https://www.cheekbonebeauty.com/collections/sustain-lipgloss
Sustain Lipstick collection: https://www.cheekbonebeauty.com/collections/sustain-lipstick

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed