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EPISODE 41: 5 Ways To Improve Your 2022 Social Media Strategy

2/2/2022

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​“Cater your content to the interests of your audience. This will help you leverage your social
media platforms as you share content that actually appeals to the consumer.” - Dee Boswell-Buck
The year 2020 marked a major increase in the number of people using social media... and
they weren’t just looking at pictures of cats. These Instagram, Twitter, TikTok, and Facebook
users were the driving force behind an increase in online sales worldwide.

Savvy small business owners are paying attention to this trend and making it work to their
advantage!

Social media offers business owners a bundle of benefits. In addition to increasing their sales,
using social media strategically can help them build brand awareness and grow their
audience, without spending a large amount of money on advertising.

If you and your team are strategizing your social media presence for the coming year, then
you’ll definitely want to listen to this episode because simply being present just isn’t enough
— you must be strategic in order to maximize your impact (and your online sales!).

In this episode, I share 5 simple ways to improve your social media strategy in 2022. Press
play to learn how to take your social media game plan from “How?” to “Wow!”
In this episode, you’ll discover:
  • How to enhance your online marketing with user-generated content — and why social proof is so important
  • Why showing visible support for other small businesses can actually help you grow your own
  • New changes to the Instagram platform that every small business owner needs to know

Highlights:
  • 00:55 Intro
  • 02:00 Cater to the interests of your audience
  • 03:17 Collect & organize reviews
  • 04:22 Show your support
  • 05:51 Get your Reels done
  • 07:19 Explore & use TikTok
  • 00:00 Recap

Links:
Work with me: http://www.deeboswellbuck.com

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed