EPISODE 43: Important Factors To Consider When Planning Professional Branding Photos

“I love doing on-site shoots... Sometimes, showing how people get things done, depending on 
the nature of their business, is very important to them telling their story.” - Sheldon Isaac

They say that a picture is worth a thousand words — but what does that mean for your bottom
line?

Sheldon Isaac, owner and lead photographer of Sheldon Isaac Images, helps entrepreneurs
and business owners enhance their marketing and deepen their connection with their
audience through branding photography and professional headshots.

“Most people I deal with have never had a professional photoshoot before. The most
professional thing was them sitting down in grades 1-9 saying ‘cheese!’ with the school
photographer,” Sheldon says. “So, because they haven’t done that before, they don’t know
what’s involved.”

Press play to learn what goes into planning a professional photoshoot for businesses, how to
get the most value from your shoot, and when business owners should consider investing in
professional headshots.

In this episode, you’ll discover:

• What goes into impactful and effective brand photography — and how it will improve your professional online presence
• The 2 biggest missed opportunities when it comes to how business owners use their photos online
• The types of professional videos that can help you polish your image and push the needle in your business

About Sheldon Isaac: Sheldon Isaac is a professional photographer serving Ajax, Pickering,
Whitby, Durham Region, and the Greater Toronto Area in Ontario, Canada. He specializes in
capturing the moments that matter through fun, stress-free, and efficient experiences,
whether doing wedding photography, corporate photography, headshots, or family portraits.

Highlights:

• 00:01 Intro
• 01:37 Meet Sheldon Isaac
• 04:15 Sheldon’s entrepreneurial journey
• 07:24 From side hustle to all-in
• 10:17 Investing in headshots
• 12:35 Most popular services for businesses
• 13:49 Shoot preparation & planning
• 18:42 Biggest missed opportunities
• 20:48 LinkedIn, Instagram & TikTok
• 27:26 Doing the dance
• 29:17 Sheldon’s hashtag
• 30:58 Top lessons learned when working with Sheldon
• 35:47 What’s on the horizon?

Links:
Sheldon Isaac
https://www.sheldonisaac.com
https://ca.linkedin.com/in/sheldonisaac
https://www.linkedin.com/search/results/content/?keywords=%23GrowWithPhoto
https://www.instagram.com/sheldonisaacimages
https://twitter.com/shel_isaac
https://www.facebook.com/sheldonisaacimages
Work with me: http://www.deeboswellbuck.com

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