“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani
Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.
Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.
In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.
She also shares her story.
How she relied on the business community to refine her process and purpose in the early days...
Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream...
As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!
Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy.
To grow your business using your visual brand story, listen to the episode!
In this episode, you’ll discover:
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02:05 Welcome, Nathalie!
06:14 Social proof: Trust & testimonials
08:03 Pricing & free time
09:08 What makes Pictonat Photography different?
13:01 Telling your story: Planning
14:21 Pivoting in the pandemic
18:48 Showing up consistently online
20:55 Brand vibe: Foundation, timing & journey
23:15 Studio space
24:50 Connect with Nathalie!
26:23 Opportunities on different social platforms
28:26 Working with Nathalie: Comfort & confidence
30:17 Brand Builder & subscription service
Brand Builder: www.pictonat.com/personalbranding-minisession
Focal Tangent: www.pictonat.com/focal-tangent-podcast
Work with me: http://www.deeboswellbuck.com
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