“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani
Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.
Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling. In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision. She also shares her story. How she relied on the business community to refine her process and purpose in the early days... Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream... As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast! Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy. To grow your business using your visual brand story, listen to the episode! In this episode, you’ll discover:
Did you love this episode? I would love it if you would leave me a rating and review! Highlights: 02:05 Welcome, Nathalie! 06:14 Social proof: Trust & testimonials 08:03 Pricing & free time 09:08 What makes Pictonat Photography different? 13:01 Telling your story: Planning 14:21 Pivoting in the pandemic 18:48 Showing up consistently online 20:55 Brand vibe: Foundation, timing & journey 23:15 Studio space 24:50 Connect with Nathalie! 26:23 Opportunities on different social platforms 28:26 Working with Nathalie: Comfort & confidence 30:17 Brand Builder & subscription service Links: Pictonat: www.pictonat.com Brand Builder: www.pictonat.com/personalbranding-minisession Instagram: www.instagram.com/pictonatphoto LinkedIn: www.linkedin.com/in/nathalie-amlani Focal Tangent: www.pictonat.com/focal-tangent-podcast Work with me: http://www.deeboswellbuck.com Stay Connected https://www.linkedin.com/in/dee-boswell-buck https://www.instagram.com/deeboswell_buck https://www.twitter.com/deeboswellbuck https://www.facebook.com/deeboswellbuck https://www.pinterest.ca/DeeBoswellBuck
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