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EPISODE 36: How Branding Photos Can BE Used And Make An Impact On Business Growth

1/5/2022

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“Although there could be a lot of different people doing the exact same thing as you...what makes your business different is truly you and how you show up and how you connect with people.” —Nathalie Amlani
Every business is unique, and every picture tells a story. Showing up consistently online is a huge part of connecting with your audience, but how you show up makes all the difference.

Nathalie Amlani is a personal branding strategist and the founder of Pictonat Photography in Toronto. In addition to family photography, she serves women in business by bringing their brand to life through visual storytelling.

In this episode of Strategize Your Business Online, she shares her top tips to utilize brand photography and your visual story in every element of your business, from connecting with your audience to developing your long-term vision.

She also shares her story.

How she relied on the business community to refine her process and purpose in the early days...

Why, rather than pivoting completely, she crafted a ‘plan B’ during the pandemic by accelerating her goals, designing an online course to create a hands-off revenue stream... 

As well as launching a virtual brand summit, sharing her story in a book chapter, and starting a podcast!

Nathalie’s business journey helped to grow and strengthen her network and community, and position her as a thought leader in creating brand strategy. 

To grow your business using your visual brand story, listen to the episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • How to incorporate planning your brand photography session in your project management and strategic vision
  • That brand photography can help you to bring your audience on your journey (using your ‘visual story bucket’)
  • Why using outdoor space in your photography is super relatable for your audience right now (and promotes trust and mental wellbeing)

Did you love this episode? I would love it if you would leave me a rating and review!

Highlights:‌ 
02:05    Welcome, Nathalie! 
06:14    Social proof: Trust & testimonials  
08:03    Pricing & free time 
09:08    What makes Pictonat Photography different?
13:01    Telling your story: Planning
14:21    Pivoting in the pandemic  
18:48    Showing up consistently online
20:55    Brand vibe: Foundation, timing & journey
23:15    Studio space
24:50    Connect with Nathalie!  
26:23    Opportunities on different social platforms
28:26    Working with Nathalie: Comfort & confidence
30:17    Brand Builder & subscription service

Links:‌ ‌
Pictonat: www.pictonat.com
Brand Builder: www.pictonat.com/personalbranding-minisession 

Instagram:
www.instagram.com/pictonatphoto 

LinkedIn:
www.linkedin.com/in/nathalie-amlani
Focal Tangent: www.pictonat.com/focal-tangent-podcast 

Work with me:
http://www.deeboswellbuck.com


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https://www.twitter.com/deeboswellbuck
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed