EPISODE 21: Common Mistakes Entrepreneurs Make When Creating Content

“Content is anything you put out into the world from your business.” —Tracy Smith

Writing is an art. When you don’t have time to work on the written content in your business, it’s
time to hire a copywriter — so you can focus on what you do best!

Copywriters curate the content your business needs to tell your story — across email lists,
brand strategy, social media and more — to strategically reach and build lasting relationships
with your dream clients.

Joining me on this episode of StrategizeYour Business Online is copywriter and founder of
Kitchen Table CEOs, Tracy Smith.

Fusing her talents with her passion for supporting entrepreneurs, Kitchen Table CEOs is a
community of content writers working their side hustle or small business around other
commitments from home — around the kitchen table!

If hiring help isn’t possible at this stage in your journey, Tracy shares her top tips and mistakes
to avoid, to help craft your content like a pro and tell your story (strategically)!

(Make sure you listen until the end of the podcast for 50% off her signature course, Content
Unleashed!)

Ready to tell your story? Press play!

In this episode, you’ll discover:

• The importance of reach, conversion, and reusability in creating your content
• Curating content is key — if you’re not showing up for your ideal clients by curating your content for them, they won’t show up for you!
• Why you should have conversations with your ideals clients as much as possible — and why all of your content should read like a conversation between you and your dream client

Don’t forget — subscribe to the podcast to make sure you never miss an episode!

Highlights:

• 01:07 Welcome, Tracy!
• 02:35 Journey into words
• 04:49 Social media strategy
• 08:42 3 content & marketing mistakes
• 14:23 Dream client mindset
• 19:44 Conversational copywriting
• 21:52 7 essential pieces of content checklist
• 25:31 40+ topic ideas
• 26:42 Kitchen Table CEOs on social media
• 29:18 Know & listen to ideal clients
• 30:24 Working with Tracy
• 37:22 Engage with Tracy
• 38:23 Lessons From the Trenches

Links:
Work with me: http://www.deeboswellbuck.com
Kitchen Table CEOs: www.kitchentableceos.com
Content Unleashed (use code Dee50 for 50% off): www.kitchentableceos.com/course
Kitchen Table CEOs on Instagram: www.instagram.com/kitchentableceos
Kitchen Table CEOs on Facebook: www.facebook.com/kitchentableceos
Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracy-smith-0b356512
7 essential pieces of content: https://view.flodesk.com/pages/60ff10bbcabce0865008519c
40+ topic ideas for your next blog, email, or post:
https://view.flodesk.com/pages/60ff10bbcabce0865008519c

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