EPISODE 50: The Importance Of Inclusive Marketing For Business Owners

“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck

Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue. 

Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem.

So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change?

Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode!

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌ ‌

• What “inclusive marketing” really means, and what you should consider as you strategize your marketing campaigns 
  
• How to avoid stereotypes in your marketing — and even counteract them! 
  
• Real-life examples of what NOT to do in your marketing 
  

Highlights:‌ ‌

• 00:01  Intro
  
• 01:56  Statistics & significance
  
• 03:04  What is inclusive marketing?
  
• 03:58  Non-inclusive marketing example #1
  
• 07:29  Non-inclusive marketing example #2
  
• 09:29  Identify your ideal client
  
• 11:02  Perceptions & market research
  

Links:‌ ‌
Work with me: http://www.deeboswellbuck.com
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