“Inclusive marketing is not a trend. It’s something always to consider.” - Dee Boswell-Buck
Did you know that 72% of people feel that advertising does not reflect the world around them? Not only that, but 63% of people don’t feel that they’re represented in most advertising… and that statistic has a big impact on revenue.
Creating inclusive campaigns can actually increase the ROI of your marketing spend. When more of your audience can see themselves in your marketing, it’s far easier for them to believe that you truly have a solution that can solve their problem.
So how can you, as a small business owner, be more inclusive in your own marketing — or even become a leader of positive social change?
Unintentionally alienating a wide range of potential customers is much easier than you think, so it’s important to be mindful. If you’re interested in creating more inclusive campaigns, then you will NOT want to miss out on this episode!
In this episode, you’ll discover:
Work with me: http://www.deeboswellbuck.com
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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.