“As small business owners, many of us rely on networking to obtain leads, sales, get referrals, and make acquaintances … This is where LinkedIn comes in.” —Dee Boswell-Buck
Are you on LinkedIn? The world’s largest professional network has more than 660 million users worldwide… so you need to stand out in order to get noticed.
Optimizing my network connections on LinkedIn helped me to leave my 9-5, become a solopreneur, network effectively, and grow my own successful business.
Over 50% of all social media traffic to websites and blogs comes from LinkedIn. Whether you’re B2B or B2C, LinkedIn is the place to be.
Solopreneurs and small business owners rely on networking to engage and connect with clients and collaborators. Digital marketing strategy is more important than ever right now, as we can’t rely on attending events.
This is where LinkedIn comes in.
LinkedIn is really an online networking event. And your memorable first impression starts with a strong profile.
In this intro to LinkedIn, I’ll show you how to leverage this online space by creating a stand-out profile that will resonate with your ideal clients — and make them unable to resist connecting with you!
To stand out, you first need to be seen — creating a tailored headline will make your profile show up in searches. Building out a strong client-facing section encourages connections with your target audience by letting them know what you can do for them. Sharing a selection of key skills shows your expertise, and, along with endorsements and recommendations, promotes credibility and visibility.
To learn how to easily implement these strategies to amplify your LinkedIn profile and grow your business network and opportunities — press play!
In this episode, you’ll discover:
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About Dee Boswell-Buck
Certified in Social Media and Digital Marketing. With results driven strategies, we help small business owners find the best platforms to meet their goals, expand their reach and grow their business in the online space. From Social Media marketing, Web Design, email marketing to Facebook and Google Ads... We've got you covered!
Located in Ajax, Toronto, Ontario, Canada