EPISODE 4: LinkedIn Profile: Stand Out & Get Noticed

“As small business owners, many of us rely on networking to obtain leads, sales, get referrals, and make acquaintances … This is where LinkedIn comes in.” —Dee Boswell-Buck

Are you on LinkedIn? The world’s largest professional network has more than 660 million users worldwide… so you need to stand out in order to get noticed. 

Optimizing my network connections on LinkedIn helped me to leave my 9-5, become a solopreneur, network effectively, and grow my own successful business. 

Over 50% of all social media traffic to websites and blogs comes from LinkedIn. Whether you’re B2B or B2C, LinkedIn is the place to be. 

Solopreneurs and small business owners rely on networking to engage and connect with clients and collaborators. Digital marketing strategy is more important than ever right now, as we can’t rely on attending events. 

This is where LinkedIn comes in. 

LinkedIn is really an online networking event. And your memorable first impression starts with a strong profile. 

In this intro to LinkedIn, I’ll show you how to leverage this online space by creating a stand-out profile that will resonate with your ideal clients — and make them unable to resist connecting with you! 

To stand out, you first need to be seen — creating a tailored headline will make your profile show up in searches. Building out a strong client-facing section encourages connections with your target audience by letting them know what you can do for them. Sharing a selection of key skills shows your expertise, and, along with endorsements and recommendations, promotes credibility and visibility. 

To learn how to easily implement these strategies to amplify your LinkedIn profile and grow your business network and opportunities — press play! 

In this episode, you’ll discover: 

• How I went from 9-5 to solopreneur using LinkedIn 
• How to leverage LinkedIn as an online networking event 
• A practical guide to creating a stand-out profile that will get you noticed 

Highlights: 

• 00:33 Stand out with your LinkedIn profile 
• 02:26 My LinkedIn journey 
• 04:38 LinkedIn & digital marketing connections 
• 05:45 LinkedIn facts 
• 06:15 Connecting with decision makers 
• 07.02 LinkedIn as a networking event 
• 09:37 Personal profiles vs. business pages 
• 10:52 Creating a banner 
• 11:31 Profile picture 
• 12:09 Writing your headline 
• 13:32 Client-facing content 
• 16:12 Share your skills, endorsements & recommendations 
• 18:42 Challenge: Write a headline for your ideal client 

Links: 
Work with me: http://www.deeboswellbuck.com 
Register for my free monthly masterclasses: 
https://www.deeboswellbuck.com/laser-register.html 

Stay Connected 
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