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EPISODE 33: The Website Formula Every Women-led Business Needs To Know To Thrive Online

12/10/2021

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“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.” 
—Rachel Di
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.

If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!

Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.

It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.

Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!

Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.

Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...

In‌ ‌this‌ ‌episode,‌ ‌you’ll discover:‌

  • The importance of qualifying the right fit both ways — who does your process serve, and is your solution right for your client?
  • Why content on your blog has more longevity than social media posts, and how to utilize each blog post to build your email list (AND create multiple social media posts)
  • How to use SEO language strategically — your messaging and content needs to be written for a human being, not a computer, to connect with and convert people into clients!

​If you found value in this episode, subscribe to Strategize Your Business Online and consider leaving me a review!

Highlights:‌

  • 00:41    Rachel’s journey: Full-time to fractional support to bold business owner!
  • 06:23    The right fit: Who do you serve?
  • 08:10    Motivation: Supporting women-led businesses
  • 09:16    From lockdown to slow down
  • 11:30    Invest in your website
  • 14:26    Collaborate with your community
  • 16:49    Health, navigation & security
  • 18:02    Call to action!
  • 19:19    Visual identity
  • 20:26    The Unicorn’s Guide to Branding
  • 22:20    Experience & expertise = priceless (time saved)
  • 25:17    To blog, or not to blog?
  • 29:57    Maintain, optimize & market your website!
  • 32:58    Unicorn Geek: Packages, training & resource library
  • 34:32    Connect with Rachel!

Links:‌ ‌
https://geekunicorn.com
www.instagram.com/geek__unicorn
www.youtube.com/channel/UCb0eltuLd-20gqtE64vqTBg

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed