EPISODE 33: The Website Formula Every Women-led Business Needs To Know To Thrive Online
“Your website is your number one marketing tool… That does not mean that you need a $10,000 website, but you absolutely need an effective website in order to be properly representing your brand in the market.”
When 70-80% of consumers are checking you out online before buying, and making a decision in seconds, you need to make sure your website is secure, easy to navigate, and clearly conveys why your offer is the solution to your clients’ pain points.
If your website isn’t healthy and effective in its messaging — it’s not making money. Which means it’s time to invest in maintaining, optimizing and marketing your website!
Could you do this yourself? Absolutely. But unless this is your area of expertise, it will take time.
It’s sadly the case that women-led businesses are underfunded and unsupported, often run by women who also do the majority of work at home.
Rachel Di is the owner of women-led web design company Geek Unicorn, which helps to serve and scale women-led businesses so that you don’t have to take time (that you don’t have!) to learn what you don’t know!
Whatever your budget, Geek Unicorn has you covered with web design packages, training and a DIY resource library.
Rachel joins me on this episode to share her story AND the essential ingredients you need for a winning website formula...
In this episode, you’ll discover:
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Work with me: http://www.deeboswellbuck.com
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