The 80 / 20 Rule is a successful strategy in the world of social media. 20% of your content is used to promote your brand, and 80% should be used for interesting content that engages your audience. People use social media to be social, so they are not interested in being annoyed and bombarded by pitchy online sales. Use your platform to build a relationship between you and your audience.
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There is a lot to learn when it comes to starting your small business and even though you know your product or service like the back of your hand confusions sets in. Should I invest time, effort and dollars in social media? The answer is yes! I have broken it down with 5 reasons why.
You're starting your new business and I'm sure you are wondering what is the best social media outlet for you. It's important to select a few platforms for you to focus your time and efforts. Here are some tips to help you choose the the right social media platforms for your needs: Your Target Audience - Who is your customer, what is their age range, are they male or female What Are Your Goals? - Make a list of your social media goals. How can social media work for your brand? Is it a blog where you can share your insights and expertise? How about Twitter for you to easily share your blog post content a broad audience? Or a Facebook Page where you can also post videos highlighting your brand? Where To Find Your Audience
- Check out this link of the demographics of social media users over 5 platforms in 2015. As a small business with limited people power, study the numbers, locate your audience and assess your social media goals. Lastly ask yourself what makes sense for your business. Have you already chosen your platform? How did you decide which was best for your business? |