DEE BOSWELL-BUCK CREATIVE
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Web Design
    • PAY PER CLICK ADVERTISING
    • CONSULTING
    • SOCIAL MEDIA SERVICES
  • OUR WORK
  • WORKSHOPS
    • LASER FOCUS
  • CONTACT
  • Blog
    • ROCK HER BIZ
  • Legal Stuff
  • Product
  • Product
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Web Design
    • PAY PER CLICK ADVERTISING
    • CONSULTING
    • SOCIAL MEDIA SERVICES
  • OUR WORK
  • WORKSHOPS
    • LASER FOCUS
  • CONTACT
  • Blog
    • ROCK HER BIZ
  • Legal Stuff
  • Product
  • Product

RULES OF ENGAGEMENT - 80/20 SOCIAL MEDIA

8/1/2016

0 Comments

 
Picture
Me sharing what I like to do off the job.
The 80 / 20 Rule is a successful strategy in the world of social media. 20% of your content is used to promote your brand, and 80% should be used for interesting content that engages your audience. People use social media to be social, so they are not interested in being annoyed and bombarded by pitchy online sales. Use your platform to build a relationship between you and your audience.
​How to apply 80/20 to your content?
  •  20%
    • Information about your brand that benefits your audience
    • Discounts, special offers, interesting stats
    • Implement call-to-actions that makes your audience want to learn more about your brand and may lead to a sale later
  • 80%
    • Interesting content that interests your audience
    • Retweets, shares, inspirational quotes, links to news etc.
    • Entertaining, expert tips and advice
    • Personal content

You can still  showcase your business within the 80%. Some examples:
  • Expert tips- list 5 tips to help... 1-4 are tips to help your audience and the 5th involves implementing your service
  • Advice by your brand that your audience will appreciate
  • Behind the scenes happenings of your company
 
Businesses that focus only on their needs, will have an audience that will tune it out and stops growing. Remember - your audience wants to hear about things they can relate to. This is what we do when we socialize.
 
What type of content do you share that doesn't directly sell to your audience?
Picture
0 Comments

Your comment will be posted after it is approved.


Leave a Reply.

    Dee Boswell-Buck

    Categories

    All
    Adwords Campaign
    B2B
    Behavior Flow
    Blogging
    Bootcamp
    Branding
    Business Card Design
    Business Owner
    Canada
    Coach
    Content
    Content Creation
    Dental Office
    Digital Marketing
    Digital Media
    Digital Strategy
    Durham Region
    Entrepreneur
    Facebook
    Facebook Ads
    Facebook Live Video
    Family
    Gift Guide
    Goal Setting
    Google Ads
    Google Analytics
    Grow Your Business
    Hashtags
    Hashtag Tips
    Heart Of Networking
    Instagram
    Instagram Advertising
    Instagram For Business
    Instagram Tips
    Internet Marketing
    LinkedIn
    Marketing
    Me Time
    Mompreneuer
    Networking
    Online Strategy
    Pinterest
    Remote Marketing Service
    Reverse Engineering
    Small Business
    Social Media
    Social Media Management]
    Social Media Marketing
    Social Media Small Business
    Social Media Tips
    Solopreneur
    Startup
    Start Up
    Start Ups
    Start-ups
    Toronto
    Toronto Social Media
    Twitter
    Vlog
    Web Design
    Women In Business

    RSS Feed

Home
About
Contact
About Dee Boswell-Buck
Certified in Social Media and Digital Marketing. With results driven strategies, we help small business owners find the best platforms to meet their goals, expand their reach and grow their business in the online space. From Social Media marketing, Web Design, email marketing to Facebook and Google Ads... We've got you covered!

​Located in Ajax and Toronto, Ontario, Canada