The 80 / 20 Rule is a successful strategy in the world of social media. 20% of your content is used to promote your brand, and 80% should be used for interesting content that engages your audience. People use social media to be social, so they are not interested in being annoyed and bombarded by pitchy online sales. Use your platform to build a relationship between you and your audience.
How to apply 80/20 to your content?
You can still showcase your business within the 80%. Some examples:
Businesses that focus only on their needs, will have an audience that will tune it out and stops growing. Remember - your audience wants to hear about things they can relate to. This is what we do when we socialize.
What type of content do you share that doesn't directly sell to your audience?