RULES OF ENGAGEMENT - 80/20 SOCIAL MEDIA

Me sharing what I like to do off the job.

The 80 / 20 Rule is a successful strategy in the world of social media. 20% of your content is used to promote your brand, and 80% should be used for interesting content that engages your audience. People use social media to be social, so they are not interested in being annoyed and bombarded by pitchy online sales. Use your platform to build a relationship between you and your audience.

​How to apply 80/20 to your content?

•  20%
  • Information about your brand that benefits your audience
  • Discounts, special offers, interesting stats
  • Implement call-to-actions that makes your audience want to learn more about your brand and may lead to a sale later
• 80%
  • Interesting content that interests your audience
  • Retweets, shares, inspirational quotes, links to news etc.
  • Entertaining, expert tips and advice
  • Personal content

You can still  showcase your business within the 80%. Some examples:

• Expert tips- list 5 tips to help... 1-4 are tips to help your audience and the 5th involves implementing your service
• Advice by your brand that your audience will appreciate
• Behind the scenes happenings of your company

 
Businesses that focus only on their needs, will have an audience that will tune it out and stops growing. Remember - your audience wants to hear about things they can relate to. This is what we do when we socialize.
 
What type of content do you share that doesn't directly sell to your audience?