You're starting your new business and I'm sure you are wondering what is the best social media outlet for you. It's important to select a few platforms for you to focus your time and efforts. Here are some tips to help you choose the the right social media platforms for your needs:
Your Target Audience
- Who is your customer, what is their age range, are they male or female
What Are Your Goals?
- Make a list of your social media goals. How can social media work for your brand? Is it a blog where you can share your insights and expertise? How about Twitter for you to easily share your blog post content a broad audience? Or a Facebook Page where you can also post videos highlighting your brand?
Where To Find Your Audience
- Check out this link of the demographics of social media users over 5 platforms in 2015. As a small business with limited people power, study the numbers, locate your audience and assess your social media goals. Lastly ask yourself what makes sense for your business.
Have you already chosen your platform? How did you decide which was best for your business?