There is a lot to learn when it comes to starting your small business and even though you know your product or service like the back of your hand confusions sets in. Should I invest time, effort and dollars in social media? The answer is yes! I have broken it down with 5 reasons why.
1. "Social media is all about “word of mouth”...The best form of advertising IS referrals. Provide GOOD content on your site and your connections WILL share it – at NO COST to you." Ontario Government
2. Using social media helps make it easier to make a personal connection with our followers and fans. Check out the FACEBOOK interaction of the consulting business at By Regina. Tell me... What would YOU like to learn about YOUR audience?
Hey. Let's keep it real. Social Media allows us to view other brands on their platforms and see what worked or didn't work for them.
You maybe using social media as a tool to funnel your audience back to your site which will lead to sales. Most platforms are free (Facebook, LinkedIn , YouTube). Post the right content and you'll see the results. I had a client spend $750 per month with Google Adwords and received mediocre results. He switched to a blog and Facebook Ads and doubled his customers - spending 1/2 of his previous budget.
I hope you didn't roll your eyes. Most of us small biz owners love what we do and what comes with it. Accountants love talking numbers. Designers love talking about style. Social Media allows you to put your business out there and maintain a steady communication with an audience that values your service.
If you knew you could plan your posts and schedule them out to your Social Media Platforms a week to a month in advance... Would you post more? You can. Have an 8am appointment.. Bam! Your Facebook post is up. Out to lunch with the fam at 12:15? Bam! You've just Tweeted.
Do you have any reservations about using a social media platform for your business? If you are using social media, what do you love about it?