 Like many things in life, consistency yields results.
For instance if you want to increase your strength, stamina, speed, & flexibility, going to the gym once a month won’t get you to your goal any time fast. Social media works in a similar way so in the spirit of getting results here are three reasons why posting consistently is important: 1. It Broadens Your Audience Posting consistently increases chances for engagement. This alerts the algorithm that you’re active, causing it to push your content out to more users. In other words “The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post." Adam Mosseri, Head of Instagram. 2. Increased Conversion Rates I like to think of posts as little ambassadors/sales reps for your business. Yes the content is of value to your regular audience but they also have the ability to attract and bring in new customers. Posting regularly gets your little “representatives” out there and creates more opportunities for your audience to convert to customers. 3. It Strengthens Your Relationship With Your Audience If you’re not posting quality content on a regular basis you could risk having your audience lose interest and drop off. On a positive note, posting consistently allows more opportunity to get to know what your audience likes and what they want more of. That info is gold to a business owner. Those are just a few of the benefits to posting consistently, which is a service we provide for our clients. Interested in showing up consistently on social media? We can help you with this. We offer a complimentary consultation. Book your call today.
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 So you’ve reviewed your Instagram content and realize that there are some posts that you want to get rid off. But wait, before you tap that delete icon try archiving your content instead.
Why? Because by deleting posts you’ll lose all of the important analytics linked to the post and you won’t be able to retrieve or restore it once it’s gone. So why archive posts at all? Here are some reasons why it’s a good habit to get into. 1. You Have Outdated Promotional Content Examples include old contests, promos, or giveaway posts that have expired and are no longer active. 2. Your Content No Longer Reflects Your Mission and Vision Perhaps you’ve made a lot of significant changes to your business and your brand, mission, and vision have pivoted or expanded. You might have outdated posts about products or services that you no longer provide. 3. For Legal and or PR Reasons You may have unintentionally posted something offensive or insensitive and it caused a flood of backlash. Your first instinct will be to delete it, but if you do, you'll lose the image, caption, and the comments from your audience. This is valuable feedback that can help you avoid repeating the same mistake so it’s best to archive it. 4. Your Aesthetics Have Changed You may have updated or improved your branding and the overall look of your Instagram grid. This could include a new logo, colours, and design elements which make everything look more consistent, cohesive, and professional. So there you have it, archiving is a better option than deleting posts. What are your thoughts? Are you team delete, or are you convinced to archive?  Are you a service-based business looking to use social media to promote what you do? Instagram is a platform that helps you to create connections by delivering your brand story and providing value. What is even more awesome about Instagram is that you can easily find your audience. The one who will trust you and relate to you and of course do business with you. As a service-based business, it does take creativity to relay your message to your ideal client. Here are some tips to help you connect with your audience on Instagram: Content Mix To provide value, share your brand story and promote your service, you want to have good mix of content. This allows you to develop a good relationship with your followers and allows them to get to know you. It creates trust rather than pushing your services at them.  Example: @drlaurabelus shares health and wellness and shares empowering quotes Inspirational Quotes When a potential client comes to your business with a need, it is usually linked to a fear or a dream. For instance, I have a a great interest in physical fitness. I love to follow accounts that share empowering quotes about fitness. Take @drlaruabelus a naturopathic doctor who shares her business on Instagram. She talks health and wellness information and shares quotes that inspire. Her quotes take me to a place where I can envision what life would be like if I were healthier. I love them and I do follow accounts that consistently post this type of content. Tell Stories As a service-based business this is your opportunity to give people insights about what you bring to the table. Not just your services but your personality, behind the scenes and business ethics. Be honest, open and conversational. Write your captions as though you were writing to just one person a way that draws them to you and the services you provide. Invite your audience to engage, interact, and do business with you. Share Posts That Educate Share easy tips that help your ideal clients with their problems. When giving away helpful tips, you establish yourself as an authority as an expert in your field. When your followers need a service like yours, you will be the obvious choice. And do not be afraid that you are giving away too much information. Those who require your services will reach out to you for more context and how your service can help them directly. Be Humorous This can be very effective for businesses that might be considered boring and may not have an obvious visual element to them. Plan Posts That Sell Your Service Remember though that Instagram is a platform to showcase your brand. So especially for service-based businesses, you want to to develop a relationship before going in for the sell. Include Call To Actions Call to actions or small asks persuade your followers to interact with you (which leads them to take action on your bigger calls to action). Call to action range from double tap if you agree, to click to join the newsletter. By setting up a good content mix, great visual content, and writing captions that connect and convert, service-based businesses can reap the benefits of a strong presence on Instagram. Do you market your service-based business on Instagram with these tactics? What tips can you share?  |
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