Are you a service-based business looking to use social media to promote what you do? Instagram is a platform that helps you to create connections by delivering your brand story and providing value. What is even more awesome about Instagram is that you can easily find your audience. The one who will trust you and relate to you and of course do business with you.
As a service-based business, it does take creativity to relay your message to your ideal client. Here are some tips to help you connect with your audience on Instagram:
To provide value, share your brand story and promote your service, you want to have good mix of content. This allows you to develop a good relationship with your followers and allows them to get to know you. It creates trust rather than pushing your services at them.
When a potential client comes to your business with a need, it is usually linked to a fear or a dream. For instance, I have a a great interest in physical fitness. I love to follow accounts that share empowering quotes about fitness. Take @drlaruabelus a naturopathic doctor who shares her business on Instagram. She talks health and wellness information and shares quotes that inspire.
Her quotes take me to a place where I can envision what life would be like if I were healthier. I love them and I do follow accounts that consistently post this type of content.
As a service-based business this is your opportunity to give people insights about what you bring to the table. Not just your services but your personality, behind the scenes and business ethics.
Be honest, open and conversational. Write your captions as though you were writing to just one person a way that draws them to you and the services you provide. Invite your audience to engage, interact, and do business with you.
Share Posts That Educate
Share easy tips that help your ideal clients with their problems. When giving away helpful tips, you establish yourself as an authority as an expert in your field. When your followers need a service like yours, you will be the obvious choice.
And do not be afraid that you are giving away too much information. Those who require your services will reach out to you for more context and how your service can help them directly.
This can be very effective for businesses that might be considered boring and may not have an obvious visual element to them.
Plan Posts That Sell Your Service
Remember though that Instagram is a platform to showcase your brand. So especially for service-based businesses, you want to to develop a relationship before going in for the sell.
Include Call To Actions
Call to actions or small asks persuade your followers to interact with you (which leads them to take action on your bigger calls to action). Call to action range from double tap if you agree, to click to join the newsletter.
By setting up a good content mix, great visual content, and writing captions that connect and convert, service-based businesses can reap the benefits of a strong presence on Instagram.
Do you market your service-based business on Instagram with these tactics? What tips can you share?
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.