So you’ve reviewed your Instagram content and realize that there are some posts that you want to get rid off. But wait, before you tap that delete icon try archiving your content instead.
Why? Because by deleting posts you’ll lose all of the important analytics linked to the post and you won’t be able to retrieve or restore it once it’s gone.
So why archive posts at all? Here are some reasons why it’s a good habit to get into.
1. You Have Outdated Promotional Content
Examples include old contests, promos, or giveaway posts that have expired and are no longer active.
2. Your Content No Longer Reflects Your Mission and Vision
Perhaps you’ve made a lot of significant changes to your business and your brand, mission, and vision have pivoted or expanded. You might have outdated posts about products or services that you no longer provide.
3. For Legal and or PR Reasons
You may have unintentionally posted something offensive or insensitive and it caused a flood of backlash. Your first instinct will be to delete it, but if you do, you'll lose the image, caption, and the comments from your audience. This is valuable feedback that can help you avoid repeating the same mistake so it’s best to archive it.
4. Your Aesthetics Have Changed
You may have updated or improved your branding and the overall look of your Instagram grid. This could include a new logo, colours, and design elements which make everything look more consistent, cohesive, and professional.
So there you have it, archiving is a better option than deleting posts.
What are your thoughts? Are you team delete, or are you convinced to archive?