Like many things in life, consistency yields results.
For instance if you want to increase your strength, stamina, speed, & flexibility, going to the gym once a month won’t get you to your goal any time fast.
Social media works in a similar way so in the spirit of getting results here are three reasons why posting consistently is important:
1. It Broadens Your Audience
Posting consistently increases chances for engagement. This alerts the algorithm that you’re active, causing it to push your content out to more users. In other words “The more likely you are to take an action, and the more heavily we weigh that action, the higher up you’ll see the post." Adam Mosseri, Head of Instagram.
2. Increased Conversion Rates
I like to think of posts as little ambassadors/sales reps for your business. Yes the content is of value to your regular audience but they also have the ability to attract and bring in new customers. Posting regularly gets your little “representatives” out there and creates more opportunities for your audience to convert to customers.
3. It Strengthens Your Relationship With Your Audience
If you’re not posting quality content on a regular basis you could risk having your audience lose interest and drop off. On a positive note, posting consistently allows more opportunity to get to know what your audience likes and what they want more of. That info is gold to a business owner.
Those are just a few of the benefits to posting consistently, which is a service we provide for our clients.
Interested in showing up consistently on social media? We can help you with this. We offer a complimentary consultation. Book your call today.