How Practitioners Can Use LinkedIn to Reach Clients with Benefits
Every year around this time, there’s a rush. People remember they still have benefits left to use before December 31. That means more appointments, more new clients, and more missed opportunities for the professionals who aren’t visible when people go searching.
If you’ve ever typed into Google “how to use LinkedIn as a therapist,” “LinkedIn strategy for chiropractors,” or “how to attract clients through benefits,” you’re not alone. Many practitioners are on LinkedIn but rarely share content that connects with the people who need them most.
This is especially relevant for therapists, psychologists, social workers, chiropractors, dentists, optometrists, chiropodists, registered massage therapists, physiotherapists, naturopaths, acupuncturists, dietitians, and other wellness providers whose services are covered by benefits.
Why many practitioners stay invisible on LinkedIn
Most practitioners spend their time focused on patient care, not marketing. They are busy, unsure what to post, or convinced that LinkedIn is “too corporate.” The result is quiet profiles, inconsistent posting, and missed visibility just when their next clients are actively searching.
According to recent Social Media in Healthcare Statistics, LinkedIn is gaining traction in the healthcare industry, with 70 percent of medical professionals stating they use the platform for networking and professional development.
Here are some suggestions on how to use LinkedIn
Step 1: Highlight the services covered by benefits: Create posts that educate readers about which services are included in extended health plans. Use examples, client stories, and reminders that unused benefits expire soon. These posts perform well when people search “how to use my benefits before year end.”
Step 2: Connect with decision makers and collaborators: Search for HR managers, benefits coordinators, and business owners in your area. Start conversations about corporate wellness, mental health programs, or ergonomic support. These partnerships can lead to recurring referrals long after December.
Step 3: Share consistent, value driven content: Write about the challenges your clients face such as burnout, stress, posture pain, or eye strain. Use keywords like “LinkedIn for health practitioners,” “corporate wellness partnerships,” and “how to attract clients through benefits.”
When you post with purpose, your visibility compounds. You stay top of mind for both individual clients and the organizations that refer them.
Want to learn how to turn one strong LinkedIn post into weeks of visibility? Join me for “Create New Clients with LinkedIn,” a Toronto, half day open house workshop for women entrepreneurs on November 19. You’ll leave with a content plan that brings visibility on LinkedIn and beyond. Use promo code EARLYBIRD to save $20.
The year’s end is near and attention is short. Practitioners who show up strategically now will be the ones booked solid before the calendar resets.