Can LinkedIn Really Help You Find Clients? Absolutely... If You Start Here

I’m momentarily pausing my “industries that are invisible on LinkedIn” series to speak directly to you: My connections, followers, Google searchers, and entrepreneurs wondering if LinkedIn can actually help you find clients.

It can. But only if you start with clear intention.

You’ve heard the saying, “When you speak to everyone, you speak to no one.” The same applies to LinkedIn. The first step is to align your efforts with who you want to attract.

Step 1: Define What You Want to Be Known For

Before the year ends, do a deep dive into one or two of your core offers. The ones you love delivering, that move you toward your business goals, and attract the type of clients you enjoy working with. When you show up focused, you make it easier for the right people to see your expertise and understand how to work with you.

Step 2: Know Exactly Who You’re Talking To

Who is this offer for? What titles or roles do they hold? Where do they live if location matters? And most importantly, what problem wakes them up at 3 a.m.? What is that frustration costing them? When you clarify these details, you stop posting into the void and start communicating with intent.

Step 3: Turn That Clarity Into Action

LinkedIn is a search engine. Use the keywords that describe your ideal clients and the services they’re looking for. Send connection requests to people who match your client profile. Then, create content as though you’re speaking directly to them. If they called you today and shared their challenge, what would you say? That’s your next post.

Now, put structure behind your presence: • Share content at least four times per week • Send new connection requests daily • Engage meaningfully with your network

This is marketing that works for your business, not just social activity.

The result? Compounded visibility in front of your target audience and consistent awareness that drives client inquiries... even when you’re not online.

If you’re a woman entrepreneur ready to elevate your visibility and attract dream clients, join me inside The Content LAB™ Group Coaching or attend our Open House Workshop “Create New Clients with LinkedIn.”

It’s happening November 19 in North York, Ontario. Half a day where we’ll turn one strong LinkedIn post into weeks of visibility on and off the platform. Use promo code EARLYBIRD for $20 off.

These steps matter now more than ever. The end of the year is where your visibility compound. If you choose to show up.