 As a company that provides social media management, we work hard to help entrepreneurs reach new clients and develop deeper relationships with existing ones.
You’ve entrusted us with this responsibility and we take that very seriously. With that said, we also require your input to make this venture a success Here are some things you’ll be asked to share with us:
It’s a team effort and with your input, we can help you meet your goals. Ready to work with a social media management team that can help you get in front of your dream clients?
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 So you’ve reviewed your Instagram content and realize that there are some posts that you want to get rid off. But wait, before you tap that delete icon try archiving your content instead.
Why? Because by deleting posts you’ll lose all of the important analytics linked to the post and you won’t be able to retrieve or restore it once it’s gone. So why archive posts at all? Here are some reasons why it’s a good habit to get into. 1. You Have Outdated Promotional Content Examples include old contests, promos, or giveaway posts that have expired and are no longer active. 2. Your Content No Longer Reflects Your Mission and Vision Perhaps you’ve made a lot of significant changes to your business and your brand, mission, and vision have pivoted or expanded. You might have outdated posts about products or services that you no longer provide. 3. For Legal and or PR Reasons You may have unintentionally posted something offensive or insensitive and it caused a flood of backlash. Your first instinct will be to delete it, but if you do, you'll lose the image, caption, and the comments from your audience. This is valuable feedback that can help you avoid repeating the same mistake so it’s best to archive it. 4. Your Aesthetics Have Changed You may have updated or improved your branding and the overall look of your Instagram grid. This could include a new logo, colours, and design elements which make everything look more consistent, cohesive, and professional. So there you have it, archiving is a better option than deleting posts. What are your thoughts? Are you team delete, or are you convinced to archive?  Creating your social media posts takes time and effort. You want content that will engage, entertain, educate, and ultimately convert to sales.
Much of this hinges on how you connect to your audience, however, if you take a moment to see things from their perspective you may realize that there are some noteworthy bits of info about your business that you haven’t shared. With that in mind, here are three things that might be missing from your social media posts. 1.Your Story Personal stories draw people in. If I see an ad to the effect of “Hey, buy my cookbook!” I probably won’t give it much attention, however, if I get a little background like “ I used to hate the idea of cooking, but a friend invited me to a cooking class, where I fell in love with the process, and now I’m hooked.” I’ll be interested to learn more and more likely to buy their book. 2. Who’s The Team Behind The Scenes? If you’re not a one-person operation, you’ve got a team who is working hard to make your business a success so show them off! What do they bring to the table? How do they make your days easier? What are they working on? The odd shout-out goes a long way. 2. Success Stories Maybe your business has grown and you need to expand and move into another location. Or, perhaps you recently hosted a successful event. Maybe your clients can’t stop telling you about the positive impact your product or service has had on them. Whatever it is, share the wins your business has been fortunate to have. Also remember to make it relevant to your audience by showing them how you solved a problem which benefited your client. We’d love to help you get your message across and connect to your dream clients. To get the most out of your social media presence, book your FREE consultation today! |
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