Creating your social media posts takes time and effort. You want content that will engage, entertain, educate, and ultimately convert to sales.
Much of this hinges on how you connect to your audience, however, if you take a moment to see things from their perspective you may realize that there are some noteworthy bits of info about your business that you haven’t shared.
With that in mind, here are three things that might be missing from your social media posts.
Personal stories draw people in. If I see an ad to the effect of “Hey, buy my cookbook!” I probably won’t give it much attention, however, if I get a little background like “ I used to hate the idea of cooking, but a friend invited me to a cooking class, where I fell in love with the process, and now I’m hooked.” I’ll be interested to learn more and more likely to buy their book.
2. Who’s The Team Behind The Scenes?
If you’re not a one-person operation, you’ve got a team who is working hard to make your business a success so show them off! What do they bring to the table? How do they make your days easier? What are they working on? The odd shout-out goes a long way.
2. Success Stories
Maybe your business has grown and you need to expand and move into another location. Or, perhaps you recently hosted a successful event. Maybe your clients can’t stop telling you about the positive impact your product or service has had on them. Whatever it is, share the wins your business has been fortunate to have. Also remember to make it relevant to your audience by showing them how you solved a problem which benefited your client.
We’d love to help you get your message across and connect to your dream clients. To get the most out of your social media presence, book your FREE consultation today!
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. We provide full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization), Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.