 Creating your social media posts takes time and effort. You want content that will engage, entertain, educate, and ultimately convert to sales.
Much of this hinges on how you connect to your audience, however, if you take a moment to see things from their perspective you may realize that there are some noteworthy bits of info about your business that you haven’t shared. With that in mind, here are three things that might be missing from your social media posts. 1.Your Story Personal stories draw people in. If I see an ad to the effect of “Hey, buy my cookbook!” I probably won’t give it much attention, however, if I get a little background like “ I used to hate the idea of cooking, but a friend invited me to a cooking class, where I fell in love with the process, and now I’m hooked.” I’ll be interested to learn more and more likely to buy their book. 2. Who’s The Team Behind The Scenes? If you’re not a one-person operation, you’ve got a team who is working hard to make your business a success so show them off! What do they bring to the table? How do they make your days easier? What are they working on? The odd shout-out goes a long way. 2. Success Stories Maybe your business has grown and you need to expand and move into another location. Or, perhaps you recently hosted a successful event. Maybe your clients can’t stop telling you about the positive impact your product or service has had on them. Whatever it is, share the wins your business has been fortunate to have. Also remember to make it relevant to your audience by showing them how you solved a problem which benefited your client. We’d love to help you get your message across and connect to your dream clients. To get the most out of your social media presence, book your FREE consultation today!
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 Often I hear from business owners that the struggle is real when it comes to showing up on social media. Some of the concerns that have been shared:⠀
One of the best ways to overcome these challenges is to use a scheduling tool to plan your content ahead of time. There are some great scheduling tools that begin with a free plan or very low costs.
Tips to schedule:⠀
Using scheduling tools and taking the time to schedule to post will enable you to be intentional. This leads to the right people following you. More visitors to your website and more leads! ⠀ Remove the overwhelm of getting in front of your prospects online! Are you scheduling your social media? Have a question? Share in the comments!   I love LinkedIn. People are very clear as to why they are on this platform. They are not there to be entertained. It's all about business, seeking opportunities and collaboration. Being on LinkedIn has allowed me to strategically grow my company to another level by winning new business. As a company that serves other businesses, LinkedIn is the perfect platform to use to fill my pipeline with new opportunities.
I like to refer to LinkedIn as a networking event that I attended where I didn't have to get into my car, sit in traffic or pay for parking. I am able to initiate conversation via Direct Messages to the right people which leads to high paying clients. With LinkedIn you are able to message prospects directly and make 1st degree connections. Once someone is a 1st degree connection on LinkedIn, you will also be able to email them directly. Using LinkedIn is great way to generate leads and engage your connections with shared content, product and services. With the free LinkedIn account there is a limit as to how many invites you can send within a month. Also, your searches will not be saved. Once someone has accepted your connection request then it is time to build a relationship by getting to know them a little bit better. LinkedIn is not about collecting connections. It's about making connections that leads to dialogue offline. This is where you get to know your prospect and learn about their challenges. It is off of the platform where you are able to offer solutions and convert prospects to clients. You can also get more eyes on your profession, by adding a LinkedIn Pages. You can upload PDFs or docs directly into your company Page post, allowing you the opportunity to share brand stories that can be used to promote your brand overall. LinkedIn Pages lets you access stronger visual analytics that can be used to further understand your success on the platform. Want to learn more about optimizing your LinkedIn account to generate prospects and clients? Get your FREE updates here.  |
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