 Why do companies use branding in the first place? Branding is important to companies because it makes sure that their products and services that they provide are easily identifiable. Imagine two different brands of coffee being poured into two white mugs. Without tasting the coffee and just by looking you wouldn’t be able to identify which is which. However, once the Starbucks coffee is poured into the Starbucks cup and the Tim Horton's coffee into the Timmy’s cup, the difference becomes obvious. The point is, anytime you see a branded product you know in an instant the company it represents. It doesn’t matter if it appears on their website, social media platforms, TV, billboards, or anywhere else. This is why it’s important to keep your branding consistent, it’s your way of differentiating yourself from the competition and solidifying your identity. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all. So be consistent on your branding between platforms, because failure to do so can communicate a business identity crisis and create confusion, a huge turn-off for customers. Marketing on social media allows your business to build trust. Its’s also the perfect arena to generate future business. Your strongly established brand can increase the value of your business by giving the company more leverage in the industry. Your brand should echo throughout your company and flow through the organization. It should be loud enough for consumers to hear — which makes design, marketing and public relations critical. Strong branding via your digital marketing channels will have no trouble drumming up referral business. From brand exposure to customer retention, and you will see measurable results. Ask yourself the following questions:
The clearer you are about your brand identity, the easier it will be to craft the right message in your online marketing. If you are looking to get clear on your brand’s message on social media and take it to the next level, we can help you with this. No matter the stage you are in your business or which industry you are working, your personal brand matters. As the saying goes, “People buy people.” They don’t want to connect to a logo; they want to connect to a person.
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 Creating your social media posts takes time and effort. You want content that will engage, entertain, educate, and ultimately convert to sales.
Much of this hinges on how you connect to your audience, however, if you take a moment to see things from their perspective you may realize that there are some noteworthy bits of info about your business that you haven’t shared. With that in mind, here are three things that might be missing from your social media posts. 1.Your Story Personal stories draw people in. If I see an ad to the effect of “Hey, buy my cookbook!” I probably won’t give it much attention, however, if I get a little background like “ I used to hate the idea of cooking, but a friend invited me to a cooking class, where I fell in love with the process, and now I’m hooked.” I’ll be interested to learn more and more likely to buy their book. 2. Who’s The Team Behind The Scenes? If you’re not a one-person operation, you’ve got a team who is working hard to make your business a success so show them off! What do they bring to the table? How do they make your days easier? What are they working on? The odd shout-out goes a long way. 2. Success Stories Maybe your business has grown and you need to expand and move into another location. Or, perhaps you recently hosted a successful event. Maybe your clients can’t stop telling you about the positive impact your product or service has had on them. Whatever it is, share the wins your business has been fortunate to have. Also remember to make it relevant to your audience by showing them how you solved a problem which benefited your client. We’d love to help you get your message across and connect to your dream clients. To get the most out of your social media presence, book your FREE consultation today!  Often I hear from business owners that the struggle is real when it comes to showing up on social media. Some of the concerns that have been shared:⠀
One of the best ways to overcome these challenges is to use a scheduling tool to plan your content ahead of time. There are some great scheduling tools that begin with a free plan or very low costs.
Tips to schedule:⠀
Using scheduling tools and taking the time to schedule to post will enable you to be intentional. This leads to the right people following you. More visitors to your website and more leads! ⠀ Remove the overwhelm of getting in front of your prospects online! Are you scheduling your social media? Have a question? Share in the comments!  |
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