Why do companies use branding in the first place?
Branding is important to companies because it makes sure that their products and services that they provide are easily identifiable.
Imagine two different brands of coffee being poured into two white mugs. Without tasting the coffee and just by looking you wouldn’t be able to identify which is which.
However, once the Starbucks coffee is poured into the Starbucks cup and the Tim Horton's coffee into the Timmy’s cup, the difference becomes obvious.
The point is, anytime you see a branded product you know in an instant the company it represents.
It doesn’t matter if it appears on their website, social media platforms, TV, billboards, or anywhere else.
This is why it’s important to keep your branding consistent, it’s your way of differentiating yourself from the competition and solidifying your identity. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.
Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all. So be consistent on your branding between platforms, because failure to do so can communicate a business identity crisis and create confusion, a huge turn-off for customers.
Marketing on social media allows your business to build trust. Its’s also the perfect arena to generate future business. Your strongly established brand can increase the value of your business by giving the company more leverage in the industry. Your brand should echo throughout your company and flow through the organization. It should be loud enough for consumers to hear — which makes design, marketing and public relations critical.
Strong branding via your digital marketing channels will have no trouble drumming up referral business. From brand exposure to customer retention, and you will see measurable results.
Ask yourself the following questions:
The clearer you are about your brand identity, the easier it will be to craft the right message in your online marketing.
If you are looking to get clear on your brand’s message on social media and take it to the next level, we can help you with this.
No matter the stage you are in your business or which industry you are working, your personal brand matters. As the saying goes, “People buy people.” They don’t want to connect to a logo; they want to connect to a person.