DEE BOSWELL-BUCK CREATIVE
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed

The Importance Of Consistent Branding Online

7/6/2022

0 Comments

 
Branding Online For Your Business, Dee Boswell-Buck, Canadian Business Ownership
Why do companies use branding in the first place?

Branding is important to companies because it makes sure that their products and services that they provide are easily identifiable.

Imagine two different brands of coffee being poured into two white mugs. Without tasting the coffee and just by looking you wouldn’t be able to identify which is which.

However, once the Starbucks coffee is poured into the Starbucks cup and the Tim Horton's coffee into the Timmy’s cup, the difference becomes obvious.

The point is, anytime you see a branded product you know in an instant the company it represents.

It doesn’t matter if it appears on their website, social media platforms, TV, billboards, or anywhere else.

This is why it’s important to keep your branding consistent, it’s your way of differentiating yourself from the competition and solidifying your identity. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company.

Branding can change how people perceive your brand, it can drive new business, and increase brand value – but it can also do the opposite if done wrongly or not at all. So be consistent on your branding between platforms, because failure to do so can communicate a business identity crisis and create confusion, a huge turn-off for customers.

Marketing on social media allows your business to build trust. Its’s also the perfect arena to generate future business. Your strongly established brand can increase the value of your business by giving the company more leverage in the industry. Your brand should echo throughout your company and flow through the organization. It should be loud enough for consumers to hear — which makes design, marketing and public relations critical.

Strong branding via your digital marketing channels will have no trouble drumming up referral business. From brand exposure to customer retention, and you will see measurable results.

Ask yourself the following questions:
  • What defines your brand identity and how does it differentiate from the others?
  • What does your brand seek to achieve?
  • Who and how does your brand want to impress?

The clearer you are about your brand identity, the easier it will be to craft the right message in your online marketing.

If you are looking to get clear on your brand’s message on social media and take it to the next level, we can help you with this.
Book A Free Consultation

​No matter the stage you are in your business or which industry you are working, your personal brand matters. As the saying goes, “People buy people.” They don’t want to connect to a logo; they want to connect to a person.
0 Comments



Leave a Reply.

    Dee Boswell-Buck

    RSS Feed

    Categories

    All
    Adwords Campaign
    B2B
    Behavior Flow
    Blogging
    Bootcamp
    Branding
    Business Card Design
    Business Owner
    Canada
    Coach
    Content
    Content Creation
    Dental Office
    Digital Marketing
    Digital Media
    Digital Strategy
    Durham Region
    Entrepreneur
    Facebook
    Facebook Ads
    Facebook Live Video
    Family
    Gift Guide
    Goal Setting
    Google Ads
    Google Analytics
    Grow Your Business
    Hashtags
    Hashtag Tips
    Heart Of Networking
    Instagram
    Instagram Advertising
    Instagram For Business
    Instagram Strategy
    Instagram Tips
    Internet Marketing
    LinkedIn
    LinkedIn Strategy
    LinkedIn Strategy For Business
    Marketing
    Me Time
    Mompreneuer
    Networking
    Online Marketing Ontario
    Online Strategy
    Pinterest
    Remote Marketing Service
    Reverse Engineering
    Search Engine Optimization
    Seo
    Small Business
    Small Business Marketing
    Social Media
    Social Media Management
    Social Media Management]
    Social Media Marketing
    Social Media Small Business
    Social Media Strategy
    Social Media Tips
    Solopreneur
    Startup
    Start Up
    Start Ups
    Start-ups
    Toronto
    Toronto Digital Marketing
    Toronto Marketing
    Toronto Seo
    Toronto Social Media
    Twitter
    Vlog
    Web Design
    Women In Business

Home
About
Contact
Podcast
Legal Stuff
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
​
For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed