What is the name of your business and what inspired you?
The name is S&M Spalon. Short for Sugaring and Massage Spalon. We offer a unique and balanced range of Spa and Salon services which are tailored to our very wide-ranging clientele. The best of both worlds.
We just celebrated our first year anniversary in our current location, but have been a mobile and home-based business for 20 years, formally MOBILE MASSAGE IN THE CITY.
Most business owners start their companies with a desire for profit. S&M was inspired by PAIN. (LOL).
11 Years ago, I had been searching for a waxing studio and selected what I felt was a reputable and skilled place, Only to discover the worker had double dipped and set the wax temperature too high for my skin, resulting in burning me and causing a rash which lasted over a year.
I saw a definite opportunity to provide a much higher level of service. I had already been running my own mobile therapeutic massage service for 9 years, with a loyal clientele. My focus has always been on perfecting my trade. With years of training, study and practice- I knew I could bring this dedication and consistently high level of quality to other people needing hair removal services.
Today, I have performed more than 16,500 massages, 7,600 hair removals. So no matter your gender, shape, size, what culture you are from, or body part you need caring for, I have seen it all and excel at making my customers feel at ease.
As our clientele grew they requested we offer an expanded range of services, such as Nail care, Registered Massage Therapy, Facials, Lashes, Microblading, Spray Tanning and more. Last year we opened our first commercial space - S&M Spalon, in January 2017. Essentially we are your ONE Stop Spalon!
Tell us about your business
S&M Spalon is different. We represent the crowd we attract and that's a multicultural vibe. We exude a cool, calm, relaxation, no judgment environment. We offer comfortable place where no matter where you are from, or what services you need, you will feel you are in great hands, in a super clean place, and will receive safe and qualified services. You will feel you just BELONG here.
Many people believe in someone being “THEIR PERSON”, but S&M Spalon is “THEIR PLACE”. We delivery pure regal services with a passion for what we do. We just love interacting with people.
Where is your business located?
We have a super convenient location with easy public transit access and plenty of free parking (at the back) here at 1-3038 Hurontario Street. That’s Hurontario and Dundas Streets in Mississauga, ON better know as 5 & 10 or Cooksville.
Who is your target audience? Why would they benefit from your service?
That’s the best part. We cater to people from all walks of life (Caribbean, European, Asian, Middle Eastern and the Americas), and all communities including, Vegan, Straight, LGBT, Male, Female, even Families with little ones. S&M Spalon only sees you, the person, and focuses on individualizing our service levels on your particular skin sensitivities, hair type, and individual needs. We target you, the person.
We feel our services are beneficial when done with better health in mind. Hair removal is removed in the direction of hair growth not against, facials, spray tans, massages and scrubs are performed with chemical free products - Natural ingredients.
How do you effectively raise awareness of your business and getting new clients?
We are very active on our Facebook, Instagram, Kijiji, Craigslist and more. Most of our new customers come from our most powerful source, customers referring us to their friends and family, and many times, bring in multi-generation families for group sessions!
How do you stand out from your competitors?
At S&M Spalon our clients know they are appreciated, receive individually tailored services based on their needs, and become a part of a community of people who like to know they belong. Quick with a smile, warm and accommodating, S&M Spalon is interested in you, and we work tirelessly to ensure your satisfaction.
We know our customers also need competitively priced services, so we keep our overheads low, focus on what matters, and are constantly promoting the business in effective social media ways, and regularly offer specials to help them afford to regularly maintain their shine.
The team here is genuine, passionate and true. We want our customers satisfied.
Do you have certifications, awards, and accomplishments that have been attained for your business?
We are just learning now that a business needs to apply and subscribe to many awards sites to be considered and will begin work on that front. Until now, our greatest achievements have been continual growth, high customer satisfaction and repeat business!
What are the two toughest challenges that you face as a business owner and how have you overcome them?
Staffing for small businesses is always a challenge. We have a long interview process and practical testing, as well as reference checks on all potential new staff. We work hard to not only select staff who are technically skilled, but who fit the warm, chill, and relaxed vibe we have here at S&M Spalon. I am delighted to say, we have the best staff in the city.
The second is brand awareness. We are very active on social media, but as always, getting the name out there is number one. We rely on our wonderful customer's word of mouth, but appreciate opportunities like this interview, to spread the word!
What special offers do you have coming up that you would like to share?
We always have something new: Our specials this month are First-timers Massage at $45 for 1 hour. Use promo code FT45 online www.snmspalon.com or just call (905) 949-4944 with the code. We allow you to use this code 3 times in our Spalon. Allowing you to really get to know the team members here.
Where can you be found on social media?
Facebook - Sugaring & Massage Spalon
Instagram - @snm_spalon
Twitter - snm_spalon
ROCK HER BIZ
About Dee Boswell-Buck
I am certified in Social Media and Digital Marketing. With results driven strategies, I help small business owners find the best platforms to will grow their business in the online space.
social media, services, social media marketing, social media management, google analytics, seo, growth, small business, entrepreneurs, female entrepreneur, business owners, small biz, start-up, start up, website optimization, Facebook ads, adwords, Google Ads, online marketing, Toronto, Markham, Newmarket, Maple, Richmondhill, Thornhill, Mississauga, Brampton, Oakville, Milton, Etobicoke, low-cost, mompreneur, Pickering, Ajax, Durham Region, Canada, Barrie, Ontario