Why LinkedIn Newsletters Are My Non-Negotiable
Most entrepreneurs are sitting on an audience that’s ready to buy. They just haven’t created the type of LinkedIn content that attracts clients.
That's why LinkedIn Newsletters are my non-negotiable. It isn’t a “nice to have.” It’s one of the strongest visibility tools for building authority, attracting qualified leads, and staying top of mind with decision-makers both on and off the platform.
Yet here’s what I see every day when I audit the LinkedIn presence for entrepreneurs, companies, and organizations:
They don’t know where to start. They worry about showing up perfectly. They assume no one will read their content. Or their posts on LinkedIn are not the types that will convert clients.
Most people don't invest time in Newsletters on LinkedIn, and honestly, I get it. Publishing long form content feels vulnerable. But it’s also the exact type of expertise your future clients are searching for.
A strong LinkedIn newsletter becomes a repeatable visibility system that works even when you’re busy. Every time someone connects with you, LinkedIn prompts them to subscribe. That is warm, ready-to-convert visibility you didn’t have to chase.
Your newsletter turns into SEO-rich authority content that AI search pulls into results when people look for solutions in their industry... not just yours.
Depending on who your business serves, people are searching for things like:
Leadership & Operations
how to improve employee engagement
how to communicate change effectively
how to reduce burnout on leadership teams
best practices for developing new managers
Marketing & Visibility
how to stand out in a crowded market
how to attract qualified leads consistently
how to build authority without posting daily
Coaching, Consulting & Professional Services
how to structure a high-value offer
how to get more speaking opportunities
how to grow a consulting pipeline
how to create demand without chasing clients
Specialized Industries (HR, finance, tech, health, real estate, legal)
how to prepare for a financial audit
how to onboard new hires effectively
how to reduce legal risk
how to navigate the housing market
how to support employees’ mental health
how to implement new technology successfully
These are the searches where your newsletter can appear because AI prioritizes credible, consistent, expert-authored content.
Here are three ways I support clients with LinkedIn newsletters:
I help them clarify a message and storyline that positions them as the trusted expert in their space.
I turn one article into weeks of strategic visibility across LinkedIn, social platforms, and email.
I build a simple content system that keeps their brand active, discoverable, and top of mind.
If you’re active on LinkedIn and everywhere else, but not booking clients, this is often the missing link. And this is exactly what we’re building together in-person at my half-day work-shop:
Close Clients with LinkedIn
Wednesday, November 19 9:30 AM to 2:00 PM / North York, Toronto
You’ll leave with your LinkedIn newsletter published and scheduled plus a visibility system that expands your reach far beyond the platform.
If you’ve been waiting for the right moment to step into thought leadership that converts, this is it. Doors close soon. Join us!