📣 I hear from a few businesses who want to leverage social media, say something to the effect of “I just want a social media presence.”
⚠️ I can spot non-strategic content a mile away. It's content that doesn't register. It comes in handy when:
〰️I'm super tired at the end of the day
〰️I have 3ish minutes to spare in the parking lot before I pick up my daughter from school
〰️I'm in the not so express line at the grocery store
〰️When my husband takes a minute to stop the PVR to grab us some Doritos
Content without a strategy is great for an audience who's in "I don't want to think mode."
The thing is, you want your target audience to THINK that they need you.
And time is money.
Using business time to show up in unmeaningful ways seems a little counterproductive.
Every time you share content that doesn't align with what your business stands for, you are doing more harm than good.
People will continue not to think and you won't have the that dream audience following you.
Social media is a powerful tool. Find ways to leverage it to grow your business.
Isn't it time to work smart by consistently leveraging the online space to get in front of your dream clients?
As your partner in digital marketing, we can make that happen.
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. We provide full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization), Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.