Why Strategic Content Is Important

📣 I hear from a few businesses who want to leverage social media, say something to the effect of “I just want a social media presence.”

⚠️ I can spot non-strategic content a mile away. It's content that doesn't register. It comes in handy when:

〰️I'm super tired at the end of the day

〰️I have 3ish minutes to spare in the parking lot before I pick up my daughter from school

〰️I'm in the not so express line at the grocery store

〰️When my husband takes a minute to stop the PVR to grab us some Doritos

Content without a strategy is great for an audience who's in "I don't want to think mode."

The thing is, you want your target audience to THINK that they need you.

And time is money.

Using business time to show up in unmeaningful ways seems a little counterproductive.

Every time you share content that doesn't align with what your business stands for, you are doing more harm than good.

People will continue not to think and you won't have the that dream audience following you.

Social media is a powerful tool. Find ways to leverage it to grow your business.

• What do you want your social media to do for you? Do you want to grow your client base? Do you want to convert your audience into paying customers? Like any other aspect of your business you’ll need a strategy to make that happen.
  
  
• Do you value feedback from your customers or potential ones? With social media, you’ve got access to a focus group right at your fingertips. Give your audience the opportunity to comment, share their suggestions, their praise, and yes even their rants. Implementing those suggestions can strengthen your business and make your audience feel heard.
  
  
• It’s never been easier to connect with businesses from around the world. Social media allows cross-promotion via webinars and other events to not only reach a broader audience but to collaborate with like-minded businesses. Benefits include broader visibility and a boost in sales.
  
  

🗓️ 2023 is in a few weeks.

Isn't it time to work smart by consistently leveraging the online space to get in front of your dream clients?

As your partner in digital marketing, we can make that happen.​

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