DEE BOSWELL-BUCK CREATIVE
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed

The Importance of Inclusive Marketing

3/7/2022

0 Comments

 
Inclusive marketing for business, Greater Toronto, diverse marketing
You’ve probably heard the phrase, “Representation Matters.” but may not have given much thought to what it means and how it applies to digital marketing. If that’s the case, please take a moment to read this because raising your level of awareness can be beneficial to your business and your clients.

Inclusive marketing is marketing that reflects diversity in all of its forms including age, race, ability, gender identity, and sexual orientation.

This is important because it can build trust amongst your customer base, attract new customers and strengthen relationships with existing ones.

The goal is to have your marketing resonate with your audience, not alienate them.

Here’s my personal experience. After turning 49 a couple years back, I wanted to make some sound dietary changes.

I had been following a health coach on social media for a while and figured she'd be perfect in guiding me through these changes. However her marketing held me back because despite her target customer being women over 40, her stock images depicted women under 30. Additionally, I didn’t see women of colour or women of different body types, instead I was met only with slim, young, white women.

Although unintentional, the message was “these are the types of clients we serve”.

I questioned if this would be the right fit for me and it took some time before I reached out. Fortunately, we did end up working together and it was a great experience however, it's a risky move for companies to not be inclusive.

Present time. I only reach out to companies who are inclusive in their marketing.

Diversity in your marketing will grow your audience and grow your bottom line.

According to the inclusive marketing research conducted by Microsoft, 49% of participants stated that they have stopped purchasing from a brand that did not represent their values.
0 Comments



Leave a Reply.

    Dee Boswell-Buck

    RSS Feed

    Categories

    All
    Adwords Campaign
    B2B
    Behavior Flow
    Blogging
    Bootcamp
    Branding
    Business Card Design
    Business Owner
    Canada
    Coach
    Content
    Content Creation
    Dental Office
    Digital Marketing
    Digital Media
    Digital Strategy
    Durham Region
    Entrepreneur
    Facebook
    Facebook Ads
    Facebook Live Video
    Family
    Gift Guide
    Goal Setting
    Google Ads
    Google Analytics
    Grow Your Business
    Hashtags
    Hashtag Tips
    Heart Of Networking
    Instagram
    Instagram Advertising
    Instagram For Business
    Instagram Strategy
    Instagram Tips
    Internet Marketing
    LinkedIn
    LinkedIn Strategy
    LinkedIn Strategy For Business
    Marketing
    Me Time
    Mompreneuer
    Networking
    Online Marketing Ontario
    Online Strategy
    Pinterest
    Remote Marketing Service
    Reverse Engineering
    Search Engine Optimization
    Seo
    Small Business
    Small Business Marketing
    Social Media
    Social Media Management
    Social Media Management]
    Social Media Marketing
    Social Media Small Business
    Social Media Strategy
    Social Media Tips
    Solopreneur
    Startup
    Start Up
    Start Ups
    Start-ups
    Toronto
    Toronto Digital Marketing
    Toronto Marketing
    Toronto Seo
    Toronto Social Media
    Twitter
    Vlog
    Web Design
    Women In Business

Home
About
Contact
Podcast
Legal Stuff
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
​
For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed