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INSTAGRAM BUSINESS TOOLS - THE INSIGHTS

8/29/2016

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Have you switched over Instagram for Business? If you are a start-up or small business I strongly suggest you do. As a business you can choose how your customers can contact you: call, text, directions. Instagram shows businesses information and who their followers are and with posts do better than others. Only through your mobile app though.

I switched my account over 2 days ago and thought I would use this post to show you the cool information that I received about my audience.
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The percentage of women vs men. The average times my followers are on Instagram on a typical day.
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The age range of women and men followers for my account.
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Top countries where my followers are.
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Top cities where my followers are.
From these insights I have learned that I should start targeting my audience at 25 to 34. I was targeting 35 to 44. Also I am happy to learn that I am growing my Toronto and GTA following. 
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​Have you made the switch to an Instagram Business account? What ars your thoughts on their Insights reporting. Go ahead and comment.
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About Dee Boswell-Buck
Certified in Social Media and Digital Marketing. With results driven strategies, we help small business owners find the best platforms to meet their goals, expand their reach and grow their business in the online space. From Social Media marketing, Web Design, email marketing to Facebook and Google Ads... We've got you covered!

​Located in Ajax and Toronto, Ontario, Canada