People like a great story. They enjoy being entertained, engaged and aware. I love creating digital stories for my startup clientele. Social Media is an amazing way for businesses to market themselves without the high cost of advertising.
A good story entices an audience to follow a brand in hopes of learning more about what they are about, their beliefs, product and services. These stories are compelling, tug at emotions and create a bit of drama, curiosity and excitement.
A brand sharing their personal story adds a human touch to a social media strategy and builds a connection between them and their audience. Their digital story can show how a business is working on perfecting their products or services. There is still a focus on selling services or products however storytelling is the marketing tool that makes a brand stand out by pulling an audience into the brand experience.
I invite you to take a peek at my Instagram feed. With the use of images I am able to create stories and share what I do when consulting with small businesses and relay my enthusiasm as well.
Is Digital Storytelling something that interests you? Do you already use it as your social media strategy? Please comment below!
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