DEE BOSWELL-BUCK CREATIVE
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DON'T MAKE THIS MISTAKE WITH YOUR INSTAGRAM BIO

6/4/2017

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Before launching your Instagram Account to the world, there are several steps you want to complete and they begin right in the introduction to your account. Your bio! Read on to find out mistakes made within Instagram Bios. Follow these steps and you will have people discover your account before you know it!

USERNAME (15 characters)
This should be recognizable and if possible, try to keep it consistent across the various platforms you are on. This will allow people to find you more easily on your social media networks. Use your business name or real name. I use @deeboswell_buck... not @socialmediamaven. If your username choice is taken, do what I did... add an underscore or number.

Name (30 characters)
Did you know the NAME field contained searchable data? People make the mistake of putting their name in this area. Instead put in words that your brand is about. You can see I have used the words Social Media Strategy Smallbiz. "social media" pulled me up as #9 in the Instagram search. And smallbiz is a popular hashtag used almost 1.5 million times.

DESCRIPTION - BIO (150 characters)
Now it's time to show some personality. First state what it is YOU do. Add something personal if you wish and fit in your niche hashtags. These hashtags are clickable so you want to make sure they are relevant to your business and not broad. I have #smtips (55k post) and #InstagramMarketing (136k posts)

PROFILE PHOTO
Now this is where you should always practice consistency. Your profile image should be the same across all of your social media platforms. Your bio photo is your logo.

Did you find this post helpful? Do you have tips that worked well for you? Please  share by commenting below!
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    Dee Boswell-Buck

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Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
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For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed