CREATING YOUR PERSONA PROFILES

Congratulations! You are excited about the thought of starting a blog. Unfortunately you are not sure how to attract and build an audience. In order to achieve this you will need to develop Customer Personas which is a representation of who your customers really are, their goals, the end results they would like to achieve and obstacles they may have in purchasing your project.

As you build your blog your goal is to have your posts:

• ​connect with your readers
• ​Solve problems your customers have
• ​connect with your audience in a familiar voice

Here is a really helpful video from NOW Marketing Group titled "What Is A Buyer Persona". It defines what a Buyer Persona is and how to develop them.

Examples of Persona Profiles I've Created

1. Stephanie: Distribution Supervisor

 Background:

• Profession - Managerial
• 20 years at workplace
• Married 9yrs
• Post Secondary Graduate

Demographics:

• 40 - 45yrs of age
• Dual Income
• Lives in the suburbs
• 1 child (preschooler)

 
Identifiers:

• Leadership role
• Needs onboarding support
• Prefers communication via email

 
Goals:

• Launch her business in 3 months
• To be seen as an expert in her field through content marketing

 
Challenges:

• Time strapped ( Full-time Job / Family)
• Minimal funds

 
What Can I Do:

• Teach step by step How to have a KickA** Facebook Page (explain the benefits and how to's)
• How to Blog for Business
• Twitter Account (How to's / Benefits)
• How to promote Content

 
Real Quotes of why she can't purchase a service such as this:

• I can't find an affordable course
• I can't find a course allowing me to learn on my time
• Hard to stay motivated with so much on the go

 
Common Objections:

• Will I get value from this after paying
• Why should I pay for this service

 
MY Marketing Message:

• I take the "Overwhelm" OUT of Social Media Learning

 
Elevator Pitch:

• 5 EASY points you should do on your Facebook Page

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2.Lorraine: Manager
Background:

• Profession - Store Manager (laid off with package)
• 13 years at workplace
• Single
• Post Secondary Graduate

Demographics:

• 45 - 50 yrs of age
• Single Income
• Lives in the city
• 1 child graduating from university

Identifiers:

• Career Change
• Looking for inspiration, education and community of like minded entrepreneurial women
• Prefers communication via email

Goals:

• Learn how to use Social Media Tools to engage and grow a following for her brand
• Learn how to create a content calendar and have one completed for 2 months

Challenges:

• Time to spare but not to be wasted by trying to research how-to's on the web
• There so much information on the web / loses confidence that she'll never be ready
• Must have business started before package runs out in 9 months
• Minimal funds

What Can I Do:

• Teach how to create a content calendar through a webinar and highlight the benefits of
• Teach how to curate content for Social Media profiles
• How to Build an Email List

Real Quotes:

• I can't find an affordable course
• I have to manage my funds carefully, how do I know which online coach to go with

Common Objections:

• I don't know where to start
• How long will this take to learn and will it be easy to follow

Marketing Message:

• Starting a New Career Shouldn’t NOT be Expensive!

Elevator Pitch:

• Like Dee Boswell-Buck on Facebook and view FREE Videos and PARTICIPATE in LIVE Chats!

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​1. Chandra: Payroll SupervisorBackground:

• Profession - Managerial
• Maternity Leave 1yr
• Married 7yrs
• Post Secondary Graduate

Demographics:

• 40 - 45yrs of age
• Dual Income
• Lives in the suburbs
• As a couple spoke of not returning to work

Identifiers:

• Wants more time with Family / Call her own shots
• Prefers communication via email

Goals:

• Launch her business in 6 months
• Contribute financially as an entrepreneur
• Launch direct market biz online with impact with 3 social media platforms

Challenges:

• Time strapped (new baby) / Tired – Needs to learn on her time
• Not able to available when scheduled (needs of baby)

What Can I Do:

• Post How to videos via Facebook Live and YouTube (easily accessible)
• Maintain blog to view at anytime
• Twitter Account Tweet valuable content for business and family
• How to promote Content

Real Quotes:

• Will I have things in common with other clients
• Coaches just share business and no family aspects
• Hard to stay motivated with so much on the go

Common Objections:

• I need to stay motivated and not overwhelmed. Can be difficult as a new mom
• Not sure if I want to invest in something I know nothing about

Marketing Message:

• Change your career! Your rules... Your Time!

Elevator Pitch:

• Join me this Summer as I offer FREE HOW TO’s to Help Build YOUR Business!

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I have a much better idea of who I am marketing to now that I have defined personas and know what appeals to them. Feel free to add a face to your persona by adding an image. For example it would be more effective if my Ads focused on a discount or sale since my personas are price conscious.

Getting to know who your customer is through the creation of personas will allow you to write content of value and keep them coming back for more.

Have you created customer personas? Comment about what you've learned about your customers!