 Facebook Likes help you to build great campaigns that help you to connect with an engaged audience. As you grow the number of Facebook likes it will also increase the amount of trust in your brand. Here is a screenshot of a Facebook Ad for a client that at $7.14 per day has earned 74 likes. Bonus... This Ad is targeted to her EXACT target audience!  Have you ever used your time as a business ownwe to participate in Facebook Group ladders?
This is when you share your Facebook page in a group, and HOPE that others will like your page. Then, you go ahead and like their Page. You HOPE to circle back (because you do have a business to run). When you return, you discover that you have over 200 pages to like. You also discover that not everyone reciprocated. Does this sound familiar? While you may add Likes to your business page, many the Likes may not be from those who could be a strong lead. There are many other ways that involve your precious time. This is where I urge you to Calculate your hourly rate as a business owner. In our example of client work, we created a Facebook Ad to show up in front of her target audience. So far it has a reach of over 2600. (The number of the right eyes who saw the Ad). Achieved 74 Likes. Each like costing 0.46¢! I share the numbers because often we are stuck on saving money. But when you do the math, using your time to play games to get the wrong eyes on your brand is ACTUALLY way more expensive. I love online ads that are used strategically. I also love explaining to business owners, how to honour and value their time. I Hope this explains the power of an ad for your business. Do you use Facebook Ads?
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 Often I hear from business owners that the struggle is real when it comes to showing up on social media. Some of the concerns that have been shared:⠀
One of the best ways to overcome these challenges is to use a scheduling tool to plan your content ahead of time. There are some great scheduling tools that begin with a free plan or very low costs.
Tips to schedule:⠀
Using scheduling tools and taking the time to schedule to post will enable you to be intentional. This leads to the right people following you. More visitors to your website and more leads! ⠀ Remove the overwhelm of getting in front of your prospects online! Are you scheduling your social media? Have a question? Share in the comments!   Are you a service-based business looking to use social media to promote what you do? Instagram is a platform that helps you to create connections by delivering your brand story and providing value. What is even more awesome about Instagram is that you can easily find your audience. The one who will trust you and relate to you and of course do business with you. As a service-based business, it does take creativity to relay your message to your ideal client. Here are some tips to help you connect with your audience on Instagram: Content Mix To provide value, share your brand story and promote your service, you want to have good mix of content. This allows you to develop a good relationship with your followers and allows them to get to know you. It creates trust rather than pushing your services at them.  Example: @drlaurabelus shares health and wellness and shares empowering quotes Inspirational Quotes When a potential client comes to your business with a need, it is usually linked to a fear or a dream. For instance, I have a a great interest in physical fitness. I love to follow accounts that share empowering quotes about fitness. Take @drlaruabelus a naturopathic doctor who shares her business on Instagram. She talks health and wellness information and shares quotes that inspire. Her quotes take me to a place where I can envision what life would be like if I were healthier. I love them and I do follow accounts that consistently post this type of content. Tell Stories As a service-based business this is your opportunity to give people insights about what you bring to the table. Not just your services but your personality, behind the scenes and business ethics. Be honest, open and conversational. Write your captions as though you were writing to just one person a way that draws them to you and the services you provide. Invite your audience to engage, interact, and do business with you. Share Posts That Educate Share easy tips that help your ideal clients with their problems. When giving away helpful tips, you establish yourself as an authority as an expert in your field. When your followers need a service like yours, you will be the obvious choice. And do not be afraid that you are giving away too much information. Those who require your services will reach out to you for more context and how your service can help them directly. Be Humorous This can be very effective for businesses that might be considered boring and may not have an obvious visual element to them. Plan Posts That Sell Your Service Remember though that Instagram is a platform to showcase your brand. So especially for service-based businesses, you want to to develop a relationship before going in for the sell. Include Call To Actions Call to actions or small asks persuade your followers to interact with you (which leads them to take action on your bigger calls to action). Call to action range from double tap if you agree, to click to join the newsletter. By setting up a good content mix, great visual content, and writing captions that connect and convert, service-based businesses can reap the benefits of a strong presence on Instagram. Do you market your service-based business on Instagram with these tactics? What tips can you share?  |
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