DEE BOSWELL-BUCK CREATIVE
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed

Three Reasons Not To Boost Your Post

7/6/2022

0 Comments

 
Why You Shouldn't Boost Your Posts
You’re just about to post content on Instagram or Facebook and then you see it… The Boost Post option.

It’s tempting but is it really worth doing?

Here are 3️ reasons to think twice before boosting:

1. The options for audience targeting is limited. Boosting casts a very wide and broad net, whereas your goal is to always reach your target market. Audience targeting the most important part of your Facebook ad campaigns. Sure you can have the best copywriting and graphic design, however, if you show your ad to the wrong people, you’re missing an opportunity to deliver your ad to a very targeted audience who are most likely to convert into paying customers.

When you boost posts, Facebook limits your audience targeting options. You can only choose from 3:

  • People who like your page
  • People who like your page and their friends
  • People you choose via targeting

These choices offers a fraction of the demographic targeting available in the Facebook Ads Manager.

2. ​There's no real way to gauge what type of ads will connect with your audience. When it comes to marketing Facebook and Instagram Ads, split testing is key! Boosting can be like trying to find a target in the dark because you don’t know what type of advertising your audience will be drawn to. If you run only one ad (as what happens when you boost a post), you have no way to discover which parts of the ad resonates with your audience — and which parts don’t.  This removes your ability to improve your campaign over time because you’ll have no data to learn from. You’ll repeat the same mistakes over and over again and again, while not ever find out what those mistakes are.

3. Boosted posts don't meet your business goals. Boosting may get you seen and bring in a bit of engagement, but it will fall short on other goals like increasing web traffic, increasing followers, and generating sales.  Facebook ads that are successful have well-thought-out objectives. 

Are you seeking a strategic approach to Ad creation on Facebook and Instagram that will help you to meet important objectives?

My team can help with that! Book a Free consultation today.
Book A Free Consult
0 Comments



Leave a Reply.

    Dee Boswell-Buck

    RSS Feed

    Categories

    All
    Adwords Campaign
    B2B
    Behavior Flow
    Blogging
    Bootcamp
    Branding
    Business Card Design
    Business Owner
    Canada
    Coach
    Content
    Content Creation
    Dental Office
    Digital Marketing
    Digital Media
    Digital Strategy
    Durham Region
    Entrepreneur
    Facebook
    Facebook Ads
    Facebook Live Video
    Family
    Gift Guide
    Goal Setting
    Google Ads
    Google Analytics
    Grow Your Business
    Hashtags
    Hashtag Tips
    Heart Of Networking
    Instagram
    Instagram Advertising
    Instagram For Business
    Instagram Strategy
    Instagram Tips
    Internet Marketing
    LinkedIn
    LinkedIn Strategy
    LinkedIn Strategy For Business
    Marketing
    Me Time
    Mompreneuer
    Networking
    Online Marketing Ontario
    Online Strategy
    Pinterest
    Remote Marketing Service
    Reverse Engineering
    Search Engine Optimization
    Seo
    Small Business
    Small Business Marketing
    Social Media
    Social Media Management
    Social Media Management]
    Social Media Marketing
    Social Media Small Business
    Social Media Strategy
    Social Media Tips
    Solopreneur
    Startup
    Start Up
    Start Ups
    Start-ups
    Toronto
    Toronto Digital Marketing
    Toronto Marketing
    Toronto Seo
    Toronto Social Media
    Twitter
    Vlog
    Web Design
    Women In Business

Home
About
Contact
Podcast
Legal Stuff
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. BBCC provides full-service social media management, PPC / Google Advertising, Social Media  / Facebook Ads, SEO (Search Engine Optimization) , Web Design, Online Audits.
​
For more information on services and how to work with us, please click HERE.
  • HOME
  • ABOUT
    • PRESS
    • Testimonials
  • Work With Us
    • Full Service Social Media Management
    • LinkedIn VIP
    • Online Audits
    • Web Design
    • PAY PER CLICK ADVERTISING
  • Speaking
  • CONTACT
  • WORKSHOPS
    • FACEBOOK INSTAGRAM ADS MASTERCLASS
  • PODCAST
  • Blog
  • FB Ad Closed