You’re just about to post content on Instagram or Facebook and then you see it… The Boost Post option.
It’s tempting but is it really worth doing?
Here are 3️ reasons to think twice before boosting:
1. The options for audience targeting is limited. Boosting casts a very wide and broad net, whereas your goal is to always reach your target market. Audience targeting the most important part of your Facebook ad campaigns. Sure you can have the best copywriting and graphic design, however, if you show your ad to the wrong people, you’re missing an opportunity to deliver your ad to a very targeted audience who are most likely to convert into paying customers.
When you boost posts, Facebook limits your audience targeting options. You can only choose from 3:
These choices offers a fraction of the demographic targeting available in the Facebook Ads Manager.
2. There's no real way to gauge what type of ads will connect with your audience. When it comes to marketing Facebook and Instagram Ads, split testing is key! Boosting can be like trying to find a target in the dark because you don’t know what type of advertising your audience will be drawn to. If you run only one ad (as what happens when you boost a post), you have no way to discover which parts of the ad resonates with your audience — and which parts don’t. This removes your ability to improve your campaign over time because you’ll have no data to learn from. You’ll repeat the same mistakes over and over again and again, while not ever find out what those mistakes are.
3. Boosted posts don't meet your business goals. Boosting may get you seen and bring in a bit of engagement, but it will fall short on other goals like increasing web traffic, increasing followers, and generating sales. Facebook ads that are successful have well-thought-out objectives.
Are you seeking a strategic approach to Ad creation on Facebook and Instagram that will help you to meet important objectives?
My team can help with that! Book a Free consultation today.
Dee Boswell-Buck is a certified digital marketing strategist and the founder of Boswell-Buck Creative Consulting. We provide full-service social media management, PPC / Google Advertising, Social Media / Facebook Ads, SEO (Search Engine Optimization), Web Design, Online Audits.
For more information on services and how to work with us, please click HERE.